Local Demand for Home Cleaning Services `Drives' Increased Presence of Signature Blue and Pink Cars to Baltimore
August 20, 2008 // Franchising.com // Baltimore, Md – Molly Maid, the nation's leader in residential cleaning services, announced plans to add 10 additional locations to the Baltimore area over the next three years in order to accommodate a rapidly growing demand for home cleaning services both here and around the country.
Executives of the Ann Arbor, Mich.-based franchise company say Baltimore is a prime location for expansion, based on the success of the seven existing Molly Maid franchise locations that currently operate throughout the area. Coupled with the fact that two-thirds of women work outside of the home, house cleaning has increasingly become a "need" service.
"To date, Molly Maid has cleaned 17 million households around the world, and the U.S. Department of Commerce expects 80 percent of two-income households to use an outside cleaning service by the end of 2008," said Kristi Mailloux, president of the nearly 450-unit Molly Maid franchise. "As the most trusted name in the residential cleaning segment, Molly Maid is ideally positioned for continued growth to meet the rapidly increasing need in Baltimore for housecleaning services."
Mailloux points to industry estimates showing more than 12 million households using paid domestic services, and two-thirds of women working outside the home. Perhaps that's why more than 4,000 blue Molly Maid cars, donning the distinctive pink logo, can be seen on American roadways at any given time, on their way to create peace of mind for a growing majority of the country's dual-income households.
She said Baltimore's 10 new locations are part of a strategic growth plan to add 40 new franchises around the country by the end of 2008.
Molly Maid franchise owners don't actually clean homes, rather they receive training and support from the home office in Michigan to recruit, train, motivate and manage employees to clean customers' homes in the utmost professional and thorough manner. Employees are screened and properly insured. The Molly Maid franchise opportunity, ideal for entrepreneurs with a sales or management background, provides franchise owners with unlimited room for growth without working nights and weekends.
Molly Maid (www.mollymaid.com), based in Ann Arbor, Mich., is one of three service companies under Service Brands International. The residential cleaning franchise, ranked number one in the United States, was founded in 1979. Currently, more than 412 Molly Maid franchise owners operate in the United States alone, with nearly 300 more throughout Canada, Japan, England, Portugal and Bermuda. Molly Maid has been the recipient of numerous awards for entrepreneurialism, software innovation and humanitarian causes, including the Ms. Molly Foundation, which collects money and goods for safe houses and shelters for victims of domestic violence. The Molly Maid concept is recognized as one of America's most trusted names in home service. Entrepreneur magazine ranked Molly Maid in its top 100 franchises for the past 10 years, and Good Housekeeping rated the franchise as the "Best Value" among cleaning services.