August 27, 2008 // Franchising.com // PARSIPPANY, N.J.-- Sotheby's International Realty Affiliates, LLC today announced that Ocean Atlantic Agency in Rehoboth Beach, Del., has joined its luxury real estate network.
Simultaneously, Ocean Atlantic Agency purchased the Rehoboth Beach-based office of Brandywine Fine Properties Sotheby's International Realty. The office will merge with Ocean Atlantic Agency's current operations and do business as Ocean Atlantic Sotheby's International Realty. Brandywine Fine Properties Sotheby's International Realty will continue to own and operate its office in Centreville, Del.
Ocean Atlantic Agency is owned by Gene Lankford, Preston Schell and R. Justin Healy.
"Ocean Atlantic has an established presence in this important luxury real estate market," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates, LLC. "With the merger of this fine office, they are positioning themselves as a compelling choice for consumers looking for high-end real estate in the area."
Ocean Atlantic Sotheby's International Realty will do business at 330 Rehoboth Avenue, Rehoboth Beach, Del., 19971, now with more than 50 sales associates servicing the Rehoboth Beach, Dewey Beach, Lewes, Milton, Bethany Beach and surrounding areas.
"Our mission is to exceed the expectations of our customers," said Healy. "We do this by listening to their needs and having a true understanding the local market. With the support of the Sotheby's International Realty brand and its global reach we now can open new doors of opportunities for our clients."
The Sotheby's International Realty network currently has more than 10,000 sales associates located in more than 500 offices in 36 countries and territories worldwide. Ocean Atlantic Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Ocean Atlantic Sotheby's International Realty can be reached at (302) 227-6767.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.