FASTSIGNS(R) News: Attention! 'Moving Billboards' on the Road
August 28, 2008 // Franchising.com // Carrollton, TX - The last time you were on the road, did you look at the other vehicles around you? Did you notice the graphics on delivery vans, trucks and other vehicles that identify businesses and organizations in your area? If not, next time you are driving around, look at the information on vehicles – the company's name, phone number, website or location. There could also be photographs of people, products or facilities. Does the vehicle of your business or organization have any type of identifying signs or graphics? If this is not something you think about on a regular basis, maybe it should be.
"From major corporations to small individually-owned businesses, companies are trying to create affordable attention by using every media available," says Drue Townsend, senior vice president of marketing for international sign and graphics franchisor, FASTSIGNS(R). "The road to advertising has taken a turn toward the big, the bold and the beautiful when it comes to vehicle graphics, and due in part to new materials, techniques and technology available, the day of the simple logo and phone number is long gone."
Full-color digital graphics and wide format prints allow businesses to wrap entire vehicles, both large and small, in giant photographs, and thanks to a remarkable perforated vinyl material, graphics can continue across the side and rear windows without obstructing the view from inside.
The most effective vehicle graphics incorporate vivid colors and keep the message brief and memorable. Viewers typically have only a few seconds to view a vehicle in traffic, which is why the presentation should be dramatic enough to grab their attention quickly. One exception is the back of the vehicle that drivers may see for several minutes while idling in traffic, making it the best place to list products or services.
If a business is not ready to completely wrap a vehicle, or maybe the vehicle is used for multi-purposes, there are still signage options available. The standard magnetic sign even has a new look. Magnetic signage has become more colorful, flexible and durable than ever before. Magnetics can be custom-cut in virtually any shape to conform to a vehicle or to the design of the graphic. It still creates awareness and catches the eye of the public.
Thanks to advances in technology and new, less expensive materials, high-impact vehicle graphics are now available and affordable for budgets of all sizes.
FASTSIGNS(R) sign and graphics centers use innovation and technology to make the sign buying process simple by offering for a full range of custom sign and graphic products.