Tulsa, Okla., // PRNewswire-FirstCall // -- Dollar Rent A Car and Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), are showing the sky's the limit in launching a new frequent flyer partnership with the Emirates Skywards program.
Both DOLLAR(R) and Thrifty are kicking off the new relationship by offering 1,000 bonus miles on rentals of any car type rented for three days or longer. The bonus offer is available from Aug. 20, 2008 through Dec. 31, 2008 when consumers make an advance reservation using promotional code EK1K.
The 1,000 bonus miles are in addition to the regular award structures of Emirates with DOLLAR and Thrifty, available at all DOLLAR and Thrifty locations worldwide:
500 miles per transaction on rentals of 29 days or less 1,000 miles per transaction on rentals of 30 days or more
500 miles per transaction for rentals outside of the United Arab Emirates (UAE) For rentals in the UAE, Thrifty will award 500 miles on rentals of 1-2 days in length; 750 miles for rentals of 3-4 days; and 1,000 miles for rentals of five days or more
"Emirates Airline has a reputation for providing an excellent quality of product at a great value for consumers, as do the Dollar and Thrifty brands," said Brian Carpenter, vice president of sales, marketing and advertising, Dollar Thrifty Automotive Group, Inc. "This new relationship will be beneficial to consumers who enjoy traveling to some of the world's greatest destinations -- and enjoy a great value at the same time."
Emirates currently serves 101 cities around the globe with a young and technologically advanced fleet of aircraft that are equipped with industry-leading comforts in the air. Recently, the airline announced plans to further expand its fleet with the purchase of 60 wide-body aircraft to support the growth of its international route network. Operations on Emirates from New York and Houston connect America to the world through the airline's route network with extensive connections to the Far East, Australia and Africa. On October 26, Emirates will introduce service to the West Coast with a non-stop flight from Los Angeles, followed by introduction of service from San Francisco on December 15. For more information, visit http://www.emirates.com/usa.
Skywards, the award-winning frequent flyer program of Emirates Airline, is widely known as the best-in-class. It takes its members far beyond the immediate travel experience, providing more choice and rewarding passenger loyalty with travel, upgrades and other rewards. Two key aspects of the program, innovation and superior customer service, have led to skyrocketing success. It has also led to the creation of Skysurfers, a club tailored to the preferences and interests of young travellers aged between two and sixteen years of age.
All Skywards members can enjoy an extraordinary shopping experience with Emirates' latest product, The Emirates High Street. Offering flexibility and convenience, members can shop from the comfort of their home, pay using Skywards Miles, cash, or cash plus Miles and have their purchase delivered directly to their doorstep. With a choice of over 200 products, ranging from global luxury brands to everyday lifestyle objects and accessories, there's something for everyone. Members can log on to http://www.theemirateshighstreet.com to browse the hundreds of products on offer and once they have made a selection the purchase can be completed online, through the user-friendly website.
DOLLAR has more than 535 worldwide locations in 48 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 in the United States. Thrifty Car Rental serves value-conscious travellers from more than 1,028 locations in 68 countries. Both brands are subsidiaries of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Okla. For additional information, visit http://www.dtag.com or http://www.dollar.com or http://www.thrifty.com.
SOURCE: Dollar Thrifty Automotive Group, Inc.