W Hotels Makes the Next Stop on Its Global Expedition with the Debut of W Manchester

The World's Fastest Growing Luxury Hotel Brand Expands Its European Portfolio with the Opening of W Manchester in 2010

London--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to open W Manchester in 2010, ideally located in the heart of the city's vibrant warehouse district. Home to indie rock icons, a thriving creative community and legendary record labels, Manchester offers an exceptional setting for the W Hotel brand's latest insider escape. The sleek, new, Ian Simpson-designed hotel will boast approximately 160 luxuriously appointed guest rooms, 7,000 square feet of meeting and event space, a signature spa, fitness facility, a W Hotels The Store retail store, and a world-class destination restaurant. The ultimate expression of contemporary luxury, W Manchester will boast innovative design, exclusive amenities, whimsical style and a lively social atmosphere.

"This eye-catching new hotel will not only energize the city's landscape, but will also give our guests a stylish, new alternative in the chic, modern city of Manchester," said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa and Middle East. "W Manchester will offer escape, exclusivity and innovative design in the heart of the city's most sought-after neighbourhood, further expanding our fast-growing global portfolio."

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is partnering with West Properties UK Ltd., a leading construction and property development company, to open W Manchester as part of the lifestyle-oriented 'Origin' mixed-use development. Centrally located on Princess Street, W Manchester will provide an exciting new venue for the city's hottest social events while serving as a sophisticated sanctuary for discerning travellers and local insiders. The hotel's vibrant and highly desirable location gives guests access to the city's finest theatres, music venues, restaurants and bars and is within walking distance to Manchester's main Piccadilly Station.

W Manchester's whimsical public spaces will be complemented by the innovative design of the hotel's lavishly appointed guest rooms and suites, featuring custom-made furnishings, the W brand's signature "munchie boxes" stocked with exclusive amenities, and the highly acclaimed W bed, a luxurious ensemble featuring a feather-top mattress, 350 thread-count Egyptian cotton sheets and goose-down comforter. All guest rooms will offer the latest in cutting-edge technology and the most advanced in-room entertainment systems in the industry.

W Manchester will also feature a 4,000 square foot ballroom as well as more than 3,000 square feet of fully WIRED, flexible meeting space, in addition to the brand's exclusive Whatever/Whenever(R) service, a 24-hour concierge that provides whatever guests want - from a private helicopter tour of Manchester to tickets to the hottest concert in town - whenever they want it.

"We are delighted to be working with Starwood Hotels & Resorts on this project which will launch the highly acclaimed W brand to Manchester," said Colin Roy, Managing Director - Hotels, West Properties UK Ltd. "We welcome the opportunity to bring such an exciting hotel concept to the city of Manchester and we are certain that locals and visitors to the city alike will delight in experiencing the brand's unique style and contemporary sophistication."

W Manchester will be the newest hotel in the UK for Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), joining sister properties under the Sheraton(R), Le Meridien(R), St. Regis(R), Westin(R) and The Luxury Collection(R) brands in London, Heathrow, Birmingham, Edinburgh, and Ayrshire. By the opening of W Manchester in 2010, the W brand will have doubled the size of its property portfolio globally, making W Hotels Worldwide the fastest growing luxury hotel brand in the world.

About W Hotels Worldwide

W Hotels is a global lifestyle brand with 23 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion and design to music and art and everything in between. In the United States, W Hotels have been announced in Austin, Downtown Atlanta, Buckhead, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Minneapolis, Downtown New York, Philadelphia, Scottsdale, South Beach, and Washington, D.C. In Europe, W Hotels recently opened the W Istanbul and have announced new W Hotels underway in Athens, Barcelona, Istanbul, Milan, London-Leicester Square, and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Hong Kong, Macao-Studio City, Shanghai and Yokohama. In Latin America, W has announced a hotel in Santiago and in the Middle East, W has announced properties in Amman, Doha, Dubai-Festival City and Dubai-The Palm. W's first Retreat & Spa, W Maldives, opened in September of 2006. In 2007, W Maldives received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Bali, Koh Samui, Vieques and Verbier, the latter of which will serve as the W brand's first ski retreat. For more information, visit www.whotels.com.

Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood(R) Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced aloft(SM) and ELEMENT(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com/pressclub.

West Properties UK Ltd

West Properties is a nationwide Hotel, Office, Retail and Residential property group that has set new standards for luxury apartments and mixed-use developments since its conception in 2002. Founded by Donal Mulryan, after 17 years experience working in the property development business, West Properties has become renowned in the UK and beyond for its commitment to quality and delivery. His vision remains true to every West Properties project, to deliver high quality design led mixed use developments that enhance the local area from a community, commercial and social perspective. West Hotels, established in 2008, is progressing a development programme to provide for leading international hotel brands the very best buildings within West Properties' developments, with an emphasis on architectural excellence, quality and sustainability.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

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