September 04, 2008 // Franchising.com // Highlands Ranch, Colo. –– Fitness Together Holdings, Inc. (FTHI), the world's largest wellness organization, recently announced the following promotions and organizational changes to better support the expanding franchise network.
Kevin Betts has been promoted to chief operations officer of Fitness Together and elements therapeutic massage. He will oversee the support team and operational services for both brands. Betts previously served as president of Fitness Together. He began his career with Fitness Together as a personal trainer at the store level more than 15 years ago and has grown alongside the organization.
Scott Wendrych has been promoted to chief sales and marketing officer for Fitness Together and elements therapeutic massage. Wendrych previously served as president of elements, a concept he helped to launch. Prior to that he was a director of franchise sales for Fitness Together. And before that, he began his career with Fitness Together as a franchisee.
Tom DeLosa has been named to the new position of sr. vice president of operations for Fitness Together and elements. DeLosa started with the company as a personal trainer 12 years ago. He worked his way up through management and most recently served as vice president of operations for Fitness Together.
Sue Beranek has been hired as the vice president of marketing brand strategy for Fitness Together and elements where she will focus on branding and customer marketing. With more than 20 years of marketing experience, Beranek began her career as a national accounts director and served as vice president of marketing at Champps, Quizno's, VICORP Restaurants, Inc. and Taco John's International.
Samuel F. Hirschberg has been promoted to vice president of franchise marketing. Hirschberg is an Internet marketing expert, author of multiple continuing education courses for a leading wellness company and brings more than 10 years experience as a sales copywriter. Hirschberg has helped FTHI grow from 300 units to over 700. Hirschberg previously served as vice president of marketing for both Fitness Together and elements.
Frederick Dreibholz will remain CFO for the organization, a role he assumed in August of 2006.
"This is an incredible executive team of talent and leadership that will benefit our entire franchise network," said Jeff Jervik, president and CEO of Fitness Together Holdings, Inc. "I applaud their abilities to champion our ever-growing organization and carry out our vision in business and wellness."
Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is the world's largest wellness organization. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise established in 1996, and elements therapeutic massage www.touchofelements.com, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network includes more than 600 franchises across the United States, Costa Rica, Israel, Ireland, and Canada. For additional information, log onto www.fitnesstogether.com or call 877.663.0880 ext. 10.