Honoring 25th Anniversary, Priority Club Rewards Enhance Bonus Points Promotion With 25,000 Points Per Day Giveaway

Honoring 25th Anniversary, Priority Club Rewards Enhance Bonus Points Promotion With 25,000 Points Per Day Giveaway

Earn Double Points or Double Miles Plus a Chance to Win 25,000 Points in October

September 10, 2008 // Franchising.com // Atlanta - Just in time for the fall travel season, IHG (InterContinental Hotels Group) [LON:IHG, NYSE: IHG (ADRs)] is making it quick and easy for guests to earn double points or double miles through Priority Club Rewards, its award-winning customer loyalty program. Beginning Sept. 15 through Dec. 15, 2008, Priority Club Rewards members will earn double points or double miles on every stay, starting with their second stay, at any global InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts or Holiday Inn Express properties. Guests of IHG's extended-stay brands Staybridge Suites and Candlewood Suites begin earning double points or double miles with their first qualifying stay.

As an added bonus and in celebration of its 25th anniversary, Priority Club will also give away 25,000 points each day for 25 days. New and existing Priority Club members who simply register free of charge for the double points or double miles promotion and stay at any IHG hotel Oct. 1-25, will automatically be entered into the Priority Club Rewards 25th Anniversary Sweepstakes. Winners of the 25,000 points will be announced in November 2008.

Points earned can be redeemed for airline miles or hotel nights as well as dining, retail and gasoline gift cards, car rentals, and a wide selection of brand-name merchandise available through the program catalogue or the pioneering Personal Shopper program, which allows members to redeem their points for items not found in the Rewards Catalog. Priority Club Rewards offers the industry's first and only "Any Hotel, Anywhere" reward, an innovative program that allows members to redeem their points for virtually any hotel in the world - even a competitor's property www.priorityclub.com/anyhotel.

To participate in the double points or double miles offer, register at www.Priorityclub.com/doublepoints or call 888-560-5660, and enter promo code 5876 prior to staying at any global IHG location.

About Priority Club Rewards

With more than 39 million members, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Priority Club Rewards received a Lifetime Achievement Award at the 20TH Annual Freddie Awards for the program's 25th Anniversary. Priority Club Rewards was also recently named the "Best Hotel Rewards Program in the World" in Global Traveler magazine's annual GT Tested Awards and the "Best Hotel Loyalty Program by Business Traveler magazine. Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,000 hotels worldwide.



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