Johnnie's Dog House Appoints Experienced Franchise Executive to Chief Operating Officer

September 11, 2008 // // Philadelphia, PA Johnnie's Dog House Franchising, LLC, a new and upcoming retail food franchise which provides its customers "The Foods You Crave" in multiple business formats that compete locally and nationally, announced today it has recruited Kim Perrotta to the position of Chief Operating Officer.

As part of the major growth strategy to become a nationally recognized brand in the next three years - Johnnie's Dog House recruited Perrotta, formerly Managing Director for International Development for Focus Brands Inc., to the position of COO. In addition to overseeing operations, ensuring the best practices for Johnnie's Dog House, and delivering consistent value to its franchise partners, Perrotta will be instrumental in expanding additional partnerships and venues brought under the Johnnie's Dog House umbrella in the future.

"This is a tremendous opportunity and I foresee great potential for our brand in the marketplace. Existing multi-unit fast casual and QSR owners will clearly see the merits of our franchise and should consider expanding their portfolios. In my role as Chief Operating Officer, I seek to further the corporate goal of Johnnie's Dog House to build a strong, consistent operating system that succeeds at every level," Perrotta said.

Kim has dedicated more than 30 years to franchising in both Franchisee and Franchisor capacities. His experience includes franchise support, operations, development, marketing, financial management, real estate, construction, and both domestic and international franchise brand building. Perrotta has been associated with world class brands such as Wendy's, Sbarro's, and Dunkin' Donuts. Through the course of his career, Perrotta has served in a variety of progressive positions such as General Manager, President, Chief Operating Officer, and Managing Director. Perrotta has also served as Country Manager when assigned to brands in Asia and the Middle East.

"We're thrilled to welcome a seasoned professional like Kim Perrotta to our team," said Todd S. Chusid, CEO and Founder of Johnnie's Dog House. "His expertise will be influential in continuing to expand our brand locally and nationally, as well as propelling potential brand and market opportunities we plan to develop in the future."

"Johnnie" is the brainchild of Todd Chusid, CEO and Founder of the Johnnie's Dog House Franchise. Johnnie is a fictitious little boy from the 1940's whose sole purpose in life was to create an establishment for his friends with tastes from their hometown or the experience of hot dogs from parts of the world that they may have never traveled. And, in this past year, "Johnnie" has over 30 franchised locations and is on target to open 15 franchised locations by the end of 2008.

About Johnnie's Dog House® Franchising, LLC

The Johnnie's Dog House franchise offers multiple business formats that compete in the booming fast-casual restaurant business, both locally and nationally. The Fast-Casual Restaurant is a natural fit for Residential Business Districts, Town and Lifestyle Centers, Beach and Shore Communities, and College Campuses. This business format offers franchisees multiple channels of revenue which include dine-in/carry-out, catering, and special events at each of their locations. The Mobile Kiosk Solution offers the style and selection of the Johnnie's Dog House brand, capable of satisfying large crowds anywhere, certified for indoor use, and is built with a ruggedness and utility. The Mobile Kiosk Solution is well suited to locations such as Airports, Malls, Transportation Centers, and Home Improvement Stores.


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