Improved merchandise presentation expected to be completed in majority of stores by end of November
FORT WORTH, Texas, Sept. 17 // PRNewswire-FirstCall // -- RadioShack Corporation (NYSE: RSH), one of the nation's most trusted consumer electronics specialty retailers, today announced at its annual vendor conference plans to upgrade its merchandise presentations in approximately 4,000 neighborhood stores nationwide. Store upgrades will include redesigned interactive wireless and GPS displays and enhanced signage. The company plans to upgrade the majority of its 4,000 stores in time for the holiday shopping season with any remaining stores set to receive the upgrades early next year.
"We've created a more organized store that is easier to navigate. Our new interactive displays are designed to house entire product categories. This will help customers compare and contrast product features and aid them in focusing on questions they may have of our knowledgeable staff members," said Peter Whitsett, RadioShack's executive vice president, general merchandising manager. "We know our customers' technology needs are constantly changing; our upgraded store format will allow customers to identify the best personal technology solutions for their needs.
"We have created presentations that respond to our time-constrained customers' need to make complex technology decisions quickly," he said. "The fixture modifications will allow a higher level of customer interactivity across RadioShack's broad assortment of small and portable electronics."
At the same time, the Company is extensively remodeling 14 stores in targeted markets for further evaluation. These specific locations will include more dramatic changes in color, store design and signage than the system-wide upgrade.
The company stated that both of these projects are within the previously stated capital expenditure plan of $80-$100 million for fiscal year 2008. To find the nearest location, visit http://www.radioshack.com and click on the store locator function.
RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. The company has a presence through almost 6,000 company-operated stores and dealer outlets in the United States and nearly 700 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. For more information on RadioShack Corporation, or to purchase items online, visit http://www.RadioShack.com.
SOURCE RadioShack Corporation