Burger King Corp. Introduces Onion Rings to Line of Branded Snacks
BURGER KING(TM) Snacks Make International Debut
MIAMI--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) announced today the addition of Onion Rings to the existing line of branded BURGER KING(TM) Snacks. Onion Rings, a round, crispy puffed snack with a zesty onion flavor, joins the potato snack flavors of Ketchup & Fries, a beloved American taste combination and Flame Broiled, the legendary flame broiled flavor of BURGER KING(R) burgers.
The Inventure Group, which manufactures the line of snacks, is expanding distribution of the BURGER KING(TM) Snacks to the Caribbean, Mexico, Central America, South America, India, Hong Kong, Thailand, Taiwan and the Philippines.
All three branded snacks are currently available in a variety of sizes and price points in vending machines, convenience stores, warehouse clubs, drug and grocery stores. Onion Rings are available in single serving sizes of .75-ounce bags and 1.125-ounce bags in vending machines, 2-ounce bags are available in convenience stores, and 3-ounce bags are available in grocery stores. Nine and 12-ounce bags, as well as variety packs, will also be available in club stores and additional outlets this fall.
"During concept testing, Onion Rings continually received high ratings from consumers," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "The popularity of our Onion Rings menu item translated to this new snack product. The familiar flavor profile of Onion Rings rounds out the snack line as we begin to distribute the snacks internationally."
"We are thrilled with the initial success of the BURGER KING(TM) Snack launch," said Steve Sklar, senior vice president marketing, The Inventure Group. "We know that the Onion Rings will add excitement and a great tasting product to the snack line up."
About the Inventure Group
Based in Phoenix, Arizona, The Inventure Group (NASDAQ: SNAK) is a marketer and manufacturer of Intensely Different(TM) consumer brands in indulgent and better-for-you food categories such as salted snacks and frozen fruit under a variety of company owned or licensed brand names, including T.G.I. Friday's(R), Rader Farms(R), Boulder Canyon Natural Foods(TM), Poore Brothers(R), Tato Skins(R) and Bob's Texas Style(R). The company has manufacturing locations in Arizona, Indiana and Washington.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,500 restaurants in all 50 states and in 71 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
SOURCE: Burger King Corp.