MaggieMoo's and Pretzelmaker Come Together in a Renaissance of Treats

Co-Branded Concept Offers Something for Everyone


September 22, 2008 // Franchising.com // ATLANTA - MaggieMoo's Ice Cream & Treatery and Pretzelmaker have announced the opening of a co-branded store in Ridgeland, Miss. The new Treatery, located at the Renaissance at Colony Park, is owned and operated by Brandon Falcon and Michael Williams of Ridgeland who opened the doors for business on September 4. The co-branded concept is supported by NexCen Franchise Management, a division of NexCen Brands, Inc., (NASDAQ: NEXC) ("NexCen"), parent company of MaggieMoo's Ice Cream and Treatery and Pretzelmaker.

"We're very excited to bring MaggieMoo's and Pretzelmaker together at the Renaissance." said Brandon Falcon, co-owner of the new Treatery. "These brands can stand on their own, but together they add value to our business and convenience to our customers."

The co-brand concept will combine the innovative Pretzelmaker menu with MaggieMoo's award winning super premium ice cream. With ice cream being a summertime staple and pretzels an anytime impulse snack, the new co-brand store will offer something for everyone year round.

"The opening of a MaggieMoo's and Pretzelmaker co-brand store is a perfect example of the synergies available in our portfolio," stated Chris Dull, president of NexCen Franchise Management. "The co-brand concepts give our franchisees the opportunity to diversify their business without the cost of maintaining multiple sites."

About MaggieMoo's

MaggieMoo's is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo's Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo's created the world's first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo™ cookies. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

About Pretzelmaker & Pretzel Time

Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand acquisition and management company with a focus on franchised brands. The company franchises, licenses, and markets a portfolio of global brands that includes; The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker®, Pretzel Time®, Shoebox New York™ and Waverly®. NexCen Franchise Management, a subsidiary of NexCen Brands, supports approximately 1,900 franchised stores in over 50 countries around the world with its experienced brand management, marketing and operations teams.

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