MaggieMoo's Ice Cream and Treatery,(R) Great American Cookies(R) and Pretzelmaker(R) Announce the Opening of a New Store

MaggieMoo's Ice Cream and Treatery,(R) Great American Cookies(R) and Pretzelmaker(R) Announce the Opening of a New Store

The Tri-Branded Concept Represents the First of Its Kind.

September 23, 2008 // // Atlanta –– MaggieMoo's Ice Cream & Treatery, Great American Cookies and Pretzelmaker have opened the first tri-branded store. The new store, located in Lafayette Square Mall in Indianapolis, Ind., is owned and operated by Sam Dushey and opened its doors for business August 14. The tri-branded concept is supported by NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen"), parent company of MaggieMoo's Ice Cream & Treatery, Great American Cookies and Pretzelmaker.

"I'm very excited to bring MaggieMoo's, Great American Cookies and Pretzelmaker to the Indianapolis community," said Sam Dushey owner of the new store. "Throughout the year customers will now be able to enjoy a wide range of freshly prepared products under one roof."

The innovative tri-branded concept will combine the freshly baked products of Great American Cookies and Pretzelmaker with MaggieMoo's freshly made award winning super premium ice cream. Signature cookie cakes and ice cream cakes can be personalized for any occasion or personality, and warm pretzels are the ideal portable snack. All three brands have an established presence in the Indianapolis area, and their menu items appeal to customers of all ages providing superior snacks and treats for all.

"The three brands offer complimentary products that appeal to customers throughout the year," stated Chris Dull, president of NexCen Franchise Management. "Product offerings range from highly portable items that accommodate customers on the go to premium snacks that can be enjoyed at leisure."

About MaggieMoo's Ice Cream & Treatery

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. Today there are nearly 200 Treateries in the United States, Thailand and Puerto Rico. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, spokescow for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About Great American Cookies

Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by their signature cookie cakes, trademark flavors and menu of gourmet products the brand now leads the mall-based cookie system with nearly 300 locations. Great American Cookies was acquired by NexCen Brands in January 2008, making it the fifth brand in NexCen's quick service restaurant portolio.

About Pretzelmaker & Pretzel Time

Pretzelmaker and Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, but were united in 1998 by Mrs. Fields Famous Brands. NexCen Brands maintained the marriage between Pretzelmaker and Pretzel Time when they acquired the brands in 2007. Today, they are recognized as innovators and leaders in their industry. The brands are credited with inventing the Pretzel Dog and Pretzel Bites, and collectively make up the second largest soft-pretzel chain in the world, claiming over 380 locations across 8 countries and 45 states.



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