Century 21 Real Estate LLC Announces Hispanic Market Readiness Assessment Program To Debut At Major Hispanic Real Estate Conference

September 29, 2008 // Franchising.com // PARSIPPANY, N.J. -- Century 21 Real Estate LLC announced today its new CENTURY 21® Hispanic Market Readiness Assessment Program. The program is designed to measure the capabilities of real estate brokers to provide services to the Hispanic community and guidance regarding the tools and systems required for achieving growth within this burgeoning market segment.

The CENTURY 21 Hispanic Market Readiness Assessment Program is a CENTURY 21 proprietary assessment tool that will debut at the National Association of Hispanic Real Estate Professionals (NAHREP) convention in Phoenix, AZ on Sept. 29. According to Saul Serna, senior vice president, CENTURY 21 Hispanic Marketing Division, "The program is designed to help our CENTURY 21 franchisees assess their existing Hispanic marketing capabilities and identify areas with potential for improvement."

The "SMART" assessment is designed to focus on five key business drivers:

  • Specific Systems
  • Measurements
  • Attraction
  • Recruiting and Retention
  • Training and Coaching


After completing the assessment, CENTURY 21 franchisees will receive a score for each section and a cumulative score which provides a clear picture of overall performance capabilities in marketing real estate services to the Hispanic community. "The CENTURY 21 System has a strong heritage in serving the Hispanic community domestically and worldwide, and we are very excited to launch the program at NAHREP during Hispanic Heritage Month," said Serna.

Visit http://latino.21online.com to take the CENTURY 21 Hispanic Marketing Assessment.

For additional information about the CENTURY 21 Hispanic Marketing Assessment Program, contact Saul.Serna@Century21.com or 973.407.2270.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (www.century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,900 independently owned and operated franchised broker offices in 61 countries and territories worldwide.

© 2008 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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