October 03, 2008 // Franchising.com // This September, Gotham's favorite guilt-free indulgence sponsored the ultimate New York event – Mercedes Benz New York Fashion week. Fashionistas scooped up a sweet snack in the lobby of the Bryant Park tents from Tasti D-Lite girls serving specially named flavors - Va Va Voom Vanilla Marshmallow, and Haute Chocolate. This participation solidified Tasti D-Lite's spot at the top of the light frozen dessert category.
On three separate days, five girls dressed in pink, branded Tasti D-Lite thermals and white leggings served guilt-free Tasti D-Lite to the hungry crowds filled with models, designers, fashion editors, and everyday fashionably fabulous New Yorkers. Tasti D-Lite samples were offered only to guests of the top designer shows, including Diane Von Furstenberg, 3.1 Phillip Lim, Carolina Herrera and Herve Leger.
Leading influencers and fashion elite also stopped by to grab a quick treat. Socialite Tinsley Mortimer and designer Tory Burch could not resist a low-calorie pick-me-up, and neither could celebrity stylist Phillip Bloch or IMG Senior Vice President Fern Mallis.
Additionally, America's Next Top Model judge, Jay Emanuel came by on a scheduled visit to taste test the product. Although they were not serving his favorite flavor (Cookies n' Cream), he was presented with a Tasti TreatCard™ to use at one of the new Flagship Centers any time. This resulted in a Tasti D-Lite feature on the September 19 Tyra Banks Show , where audience members enjoyed complimentary Tasti D-Lite, care of the "Mobile Tasti" truck, parked outside the studio.
Press secured as a result of Tasti D-Lite participation in Fashion Week also included mentions in the New York Times, NYTimes.com, New York Magazine, CatwalkQueen.com, BeyondBeautyBasics.com and FashionFling.com.
Tasti D-Lite offers great-tasting, good-for-you desserts served in a customer-focused environment. In 1987, the first official Tasti D-Lite serving swirled into history, and an unprecedented phenomenon was born. With Tasti D-Lite, shape-conscious New Yorkers could enjoy dessert with fewer calories. Less fat. And none of that pesky guilt. Today, Tasti D-Lite has become a Daily D-Lite with its creamy delicious, dairy dessert in more than 100 flavors.
With new Tasti centers now opening across the U.S. and around the world, Tasti D-Lite is building a 500-center franchise network in just five years. Lead by a world-class operating team, the company is undertaking a program of product innovation through science and nutrition, flavor innovation, and service excellence.