Krispy Kreme Casts a Sweet Spell With Halloween Treats

Halloween Combo Offers Customers a Pair of Pumpkin Favorites

Winston-Salem, N.C., // PRNewswire-FirstCall // -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is taking the mystery out of finding this Halloween's perfect treat. The signature pumpkin shaped doughnut and pleasantly spiced pumpkin cake doughnut are back in stores, giving you the recipe to make your neighborhood gathering or Halloween party a devilishly good time!

The delightfully-wicked pumpkin shaped doughnuts are made from Krispy Kreme's classic yeast-raised dough and cut into the shape of a pumpkin, topped with creamy orange-colored icing and stamped with a jack-o-lantern face. The old-fashioned Pumpkin Spice Cake doughnuts are a sinfully sweet treat baked with pumpkin and spices then topped with Krispy Kreme's Original Glaze. Looking for the perfect combination? Just pair either doughnut with a cup of Krispy Kreme's signature coffees!

"We invite you to carve out some time in your day to provide a spooky trick-or-treat snack for your family, friends and co-workers with our Halloween combo," said Krispy Kreme's Chef Ron Rupocinski. "The Krispy Kreme Halloween combination is the perfect way to celebrate fall's festivities."

The Halloween combo is available beginning Oct. 1. The old-fashioned Pumpkin Spice Cake doughnut will remain in Krispy Kreme stores through Nov. 30 while the pumpkin shaped doughnuts will be available until Oct. 31.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 500 locations around the world. Visit us at http://www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission (the "SEC") and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model and refranchising strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; risks associated with our high levels of indebtedness; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; significant changes in our management; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2008 and other periodic reports filed with the SEC.

SOURCE Krispy Kreme

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Krispy Kreme Doughnuts, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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