Irish Eyes Are Smiling On Prime Pubs

Prime Pubs to Open Second U.S. Location After Warm Welcome in Arizona

October 15, 2008 // Franchising.com // Washington, D.C., —The Prime Pubs of America, Inc. and franchisee, Mike Dizinno, will open the second of Dizinno's five traditional Irish pubs in Arizona by mid February. The Toronto, Canada-based chain is a division of the $400 million dollar multi-concept operator, Prime Restaurants. Prime Pub's steady growth shows no signs of slowing with 60 store openings planned across North America within the next four years, including five in Canada and five in the United States by 2009. The chain plans to open three more U.S. locations in the first quarter of 2009 in Buffalo, New York, Tucson, Arizona and Columbus, Ohio.

Dizinno opened his first location under the Prime Pub trademark, D'Arcy McGee's, this past May in Tempe, Arizona and is currently working on his next store in Oro Valley, a suburb of Tucson, to open in February of 2009. Prime Pubs will introduce the first and only traditional Irish Pub to the Tucson area offering a wide range of international drafts, fine whiskeys, scotches, wines, premium cocktails and authentic Irish food. Dizinno is hoping to open his third restaurant in the West Valley or the Scottsdale area of Phoenix. All five D'Arcy McGee locations should be up and running by 2012.

"Our Tempe location is doing excellent," says Dizinno. "The most important thing is our authentic Irish menu – it's a relatively new concept for this part of the country and is going over very well. We don't have many traditional Irish pubs in Arizona, maybe five throughout the entire state of seven million people, so we have been very well received by the community."

Grant Cobb, the Senior Vice President of Prime Restaurants' Prime Pubs division, attributes their continued success to Prime's authentic décor, delicious Irish-inspired cuisine, innovative beverage program and exceptional hospitality. "Prime Pubs is a unique experience that keeps guests coming back. The growth we've seen in the last few months is just the tip of the iceberg: over the next four years the number of Prime Pubs across Canada and the United States will increase by 600 per cent," says Cobb.

Prime Pubs is currently looking for savvy franchisees to take advantage of high growth potential across the United States and bring the Prime Pub experience to new markets across North America.

About Prime Pubs:

Prime Pubs is a family of authentic Irish pubs operating under the trade-marks of D'Arcy McGee's, Fionn MacCool's, Paddy Flaherty's and Tir nan Óg. Prime Pubs serve traditional Irish fare made from hearty recipes developed over countless generations and offer an International selection of perfectly poured pints. Prime Pubs prides itself on warm Irish hospitality and a vibrant atmosphere featuring furnishings imported directly from Ireland.

Restaurants are 4,000-5,500 square feet and seat an average of 225 guests.

For more information about franchising or to learn more about Prime Pubs please contact Alexandra Doyle at 703-837-5168 or alexandrad@fransmart.com.

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