Spicy Pickle's Bread Garden Urban Cafes Is Awarded Vancouver Airport Location

Denver, CO, (MARKET WIRE via COMTEX News Network) -- Spicy Pickle Franchising, Inc. (OTCBB: SPKL) fast casual restaurants announced today that its Bread Garden Urban Cafes, a chain of 11 franchised fast casual restaurants located in the greater Vancouver, Canada area, has signed a lease for a location at the Vancouver Airport.

The location is in Terminal C which is currently under construction and scheduled for completion in early 2009. The construction is part of a major redevelopment of the airport prior to the Winter Olympics which will be held in Vancouver, Canada in the winter of 2010. The stand alone location will be post security and in a food court area located in the center of the newly constructed concourse with high visibility. It is approximately 500 sq. ft. and shaped like a quarter circle. The space will be used entirely as a kitchen and front counter. Seating will be in the common area directly in front of and behind the unit. The new Terminal C services domestic traffic and Canadian international connections. It will be serviced primarily by Canada Air, the largest Canadian carrier. Build out will occur during the spring of 2009 to coincide with a slated opening of the new concourse in June or July of 2009. Lease payments will commence on September 1, 2009. This lease has a term of five years with a two-year option.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "We have been working on sites in the Vancouver area even as we were negotiating the purchase of the Bread Garden chain. This was an opportunity that came up several months ago and we sent our project management team to Vancouver for the initial meetings with the airport. Due to the hard work on the part of the Bread Garden team that is now part of our team, we submitted a proposal that has resulted in this location being granted to Bread Garden Urban Cafes."

Mr. Geman further stated: "The Vancouver airport is an extremely high visibility location. The Airport had a 17.5 million passenger count in 2007 and has a projected 2008 count over 18 million. By the time of the Olympics in 2010 roll around they project over 20 million passengers. Of that more than 10 million passengers are in the domestic area where the Bread Garden Urban Cafe will be located. This is the type of alternative venue that can bring brand identification quickly to other major metropolitan areas in Canada and overseas."

Zip Dhanani, the former owner of Bread Garden Urban Cafes and consultant to Spicy Pickle, said, "The Vancouver Airport marks a new threshold for Bread Garden and promises to be a very busy location. We are also very pleased that one of the current franchisees who already owns two other high profile locations has been selected as the franchisee for this new location."

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high-quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle(R) restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 15 states and several more in development nationwide. Spicy Pickle Franchising, Inc., also operates as franchisor for Bread Garden Urban Cafes, a concept with 11 restaurants in the metropolitan Vancouver, Canada area. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Company Contact: Marc Geman Spicy Pickle Franchising, Inc. (303) 297-1902 Email Contact www.spicypickle.com Investor Relations Contact: Pamela A. Solly Cirrus Financial Communications, LLC (720) 489-4912 Email Contact www.CirrusFC.com

SOURCE: Spicy Pickle Franchising, Inc.

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