1-800-FLOWERS.COM(R) Offers Everything Cupcake(TM) for Sweetest Day!

Unique Cupcake Collection Offers a Delightful Way to Celebrate on October 18

CARLE PLACE, N.Y., Oct. 15 // PRNewswire-FirstCall // -- Just in time for Sweetest Day, October 18, 1-800-FLOWERS.COM, INC. (Nasdaq: FLWS), the world's largest florist and multi-channel retailer, announced today Everything Cupcake(TM), a new and unique collection of floral and edible cupcakes.

"We wanted to develop a fun and creative collection that would help our customers express themselves a little differently to the important people in their lives." said Jim McCann, CEO and founder, 1-800-FLOWERS.COM, "Sending a floral or edible cupcake is the perfect way to connect with that special someone whether it's for a birthday, anniversary or just because."

1-800-FLOWERS(R) Cupcake in Bloom(TM) is a floral cupcake that is set in a ceramic cupcake wrapper, baked to perfection with white carnations, topped with a candle and a "Celebrate!" flag. Cupcake in Bloom(TM) comes in a nostalgic, striped box with a window, measuring, (approximately 5"H x 6.5"D) and is only $24.99.

Also, the Everything Cupcake(TM) collection features delectable butter cream frosted cupcakes for 1-800-FLOWERS.COM, created by the experts at Cheryl&Co(R). These cupcakes are designed with Cheryl&Co.'s signature chocolate and vanilla cakes, a big dollop of their famous icing, topped with a candy drop and decorative sprinkles. There are two types of cupcakes; the Everyday cupcakes and the Birthday cupcakes, each made in a variety of colors. Edible cupcakes are available in a half dozen and dozen variety, priced from $29.95 to $49.95.

About Cheryl&Co.

Cheryl&Co.'s mission is to be the best gourmet food and gift company, ever. Founded in 1981 as Cheryl's Cookies, Cheryl&Co. is a multi-faceted business comprised of retail stores in Ohio, a growing internet business and a Business Gift Division all headquartered in Westerville, Ohio, a suburb of Columbus, Ohio. In 2005 Cheryl& Co. merged with 1-800-FLOWERS.COM, Inc.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377 or http://www.1800flowers.com), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its Fresh From Our Growers(R) collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet(R) (http://www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (http://www.1800baskets.com) and DesignPac as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com), Wind & Weather(R) (http://www.windandweather.com), HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.



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