Dog Care & Franchising: a Thriving Business in a Down Economy

At the Convergence of Two Recession Resistant Industries, Camp Bow Wow Expands Across the Country

BOULDER, CO--(Marketwire - October 14, 2008) - Times are tough and Americans are curtailing their spending. But passionate pet owners draw the line at cutting back for our furry friends -- they're part of the family! Recent statistics released by the APPMA (American Pet Products Manufacturing Association) indicate that the pet sector continues to grow, and Camp Bow Wow's rapidly expanding business aligns with that trend.

"People will cut back on dining out and shopping, but are much less inclined to pull their dogs out of the day care that they've grown to love and trust," said Heidi Flammang, CEO and Top Dog of Camp Bow Wow. "We continue to see our camps thrive across the country and people still need a safe and fun place to board their pets when traveling for work or pleasure."

Camp Bow Wow continues to receive strong demand for new franchises, exemplifying the historical performance of franchise systems during recessions. As many employees leave their corporate jobs across the country, they make the decision to go into business for themselves by following a passion. Franchising with Camp Bow Wow makes an attractive opportunity because it provides these entrepreneurs with a proven business model supported by a network of like-minded dog lovers.

The Furry De-Tails:

  • Camp Bow Wow has nearly doubled its number of operating camps from 46 in October 2007 to 86 in October 2008. This represents a twelve-month growth rate of 87%!
  • The APPMA estimates total pet expenditure to surpass $43 billion in 2008.
  • Overall pet spending is growing steadily at 7% per year.
  • The U.S. Market for Pet Care Services is valued at $22 billion for 2008.
  • According to the APPMA, more than 60 percent of U.S. households own at least one pet. This is an increase of five percent from approximately 15 years ago.



Camp Bow Wow is the Premier Doggy Day and Overnight Camp® with 86 current locations and over 115 additional camps under development around the country and in Canada. Camp Bow Wow is a national leader in the $500 million doggy day care industry. While maintaining the feel of a mom-and-pop, Camp Bow Wow has advanced and standardized the model into what is the most sophisticated dog day and overnight care operation in the country. Utilizing technology, state-of-the-art facility design, and intensive employee training, all in a camp-like setting, Camp Bow Wows are operationally the best run and safest environments for dogs.

Camp Bow Wow boasts Certified Camp Counselors®, spacious outdoor play areas and a climate-controlled indoor environment, Camper Cams® so owners can virtually check in on their pets, doggy playground equipment and more. Overnight campers lounge in cabins with cots and fleece bedding accompanied by a campfire treat at bedtime.

Visit www.campbowwow.com today to see locations in your neighborhood or for information on franchising.

About Camp Bow Wow

Camp Bow Wow is the premier doggy day care and overnight camp in North America. It's where a dog can be a dog®, and is designed to provide the highest levels of fun, safety and service for its campers, and peace of mind for their parents. Since the Boulder, Colo.-based company started franchising in 2003, Camp Bow Wow has sold more than 200 franchises in 38 states, plus one in Canada. As we grow, our simple philosophy remains the same: It's all about the dogs.

Visit us on the web at www.campbowwow.com.

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