Las Vegas, Oct. 22 // PRNewswire // -- Following the extraordinary success of the T.G.I. Friday's restaurant at The Orleans Hotel and Casino in Las Vegas, T.G.I. Friday's restaurants (http://www.fridays.com/) today announced the opening of four new T.G.I. Friday's restaurants located within casinos in Las Vegas over the next six weeks.
"The success of The Orleans T.G.I. Friday's restaurant is a testament to the synergy between the Friday's brand and casino customers," said Brad Honigfeld, chief executive officer of Briad Restaurant Group, LLC, the largest licensed T.G.I. Friday's franchisee in the U.S. "When you think of Las Vegas and casinos, you think 'high energy and fun' and that's what T.G.I. Friday's is all about."
Briad Restaurant Group, LLC opened the T.G.I. Friday's restaurant in The Orleans Hotel and Casino in April 2006. The restaurant is currently one of the top revenue producing restaurants among the 70 T.G.I. Friday's owned and operated by Briad Restaurant Group, LLC and is also one of the highest revenue generating restaurants among all 610 T.G.I. Friday's in the U.S.
In addition to today's grand opening at Sam's Town Hotel and Gambling Hall, another T.G.I. Friday's, located at the Gold Coast Hotel and Casino, opened on October 20. Two others -- the Suncoast Hotel and Casino and Aliante Station Casino + Hotel -- will open by mid November. All current T.G.I. Friday's casino restaurants in the U.S. are owned and operated by Briad Restaurant Group, LLC.
"Despite the current unfavorable news coverage about the restaurant industry, the T.G.I. Friday's brand continues to grow and the expansion of our casino restaurants is the perfect way to connect with our guests and reach new guests," Honigfeld said.
T.G.I. Friday's will be open for breakfast at Sam's Town Hotel and Gambling Hall and Gold Coast Hotel and Casino -- a first for Briad Restaurant Group's T.G.I. Friday's.
The Orleans Hotel and Casino, Gold Coast Hotel and Casino, Sam's Town Hotel and Gambling Hall, and Suncoast Hotel and Casino are owned by Boyd Gaming Corp. (NYSE: BYD). Headquartered in Las Vegas, Boyd Gaming Corporation is a leading diversified owner and operator of 16 gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana and Louisiana.
Located in North Las Vegas, Aliante Station is a 50/50 partnership between subsidiaries of Station Casinos, Inc. and the Greenspun Corporation. Station Casinos, Inc. is the leading provider of gaming and entertainment to the residents of Southern Nevada.
Briad Restaurant Group, LLC, headquartered in Livingston, N.J., is one of the fastest growing franchise restaurant operators and is the eighth largest restaurant franchisee according to Technomic, a food research and consulting firm. Briad Restaurant Group, LLC, is the largest T.G.I. Friday's franchise in the U.S.
Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of October 2008, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com/.
SOURCE: T.G.I. Friday's Restaurants