Carl's Jr. Puts Entire Country Breakfast in a Burrito

Wrap Your Hands Around A Big Country Breakfast Burrito

Carpinteria, Calif., Oct. 29 // PRNewswire // -- Starting today, anyone who loves a hearty meal in the morning but is pressed for time has a tasty new option: the Big Country Breakfast Burrito at Carl's Jr.(R). Offering the down-home flavors of a complete country breakfast wrapped in a flour tortilla for portability, the Big Country Breakfast Burrito features eggs, crumbled bacon and sausage, diced ham, shredded cheddar cheese, hash rounds and a generous ladle of sausage gravy, all wrapped in a warm flour tortilla.

"This is no ordinary breakfast burrito," said Brad Haley, executive vice president of marketing for Carl's Jr. restaurants. "It's an entire country breakfast in the palm of your hand. Hungry breakfast customers can get eggs, all three breakfast meats, hash browns and sausage gravy in a portable burrito that can easily be eaten on the go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once they get their hands on it."

The latest addition to the breakfast menu at Carl's Jr. is part of the "Breakfast As Big As Our Burgers" advertising campaign that launched with the Monster Breakfast Sandwich in July. The new commercial, titled "Not Much," can be viewed at http://www.youtube.com/watch?v=4n2BOne_8QA. The ad was created by Mendelsohn|Zien Advertising, the agency responsible for the edgy, iconic ads for both the Carl's Jr. and Hardee's(R) brands are known for.

The Big Country Breakfast Burrito is available for $2.69 or $4.09 for a small combo, which includes hash rounds and coffee. Prices may vary.

About Carl's Jr.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended September 8, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl's Jr. restaurants and 1,917 Hardee's restaurants. For more information, or to find a Carl's Jr. near you, go to http://www.carlsjr.com or http://www.ckr.com.

SOURCE Carl's Jr.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
California Tortilla
Food that's built to impress. For a restaurant that's built to perform. For a franchise that's built to grow. The California Tortilla concept is...
REVOLISM Wellness and Weight Loss
Live Well, Lose Weight and Feel Better with REVOLISM
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Smoke's Poutinerie
Smoke’s Poutinerie is excited to extend this opportunity to Poutine Lovers around the World.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.