From Dressing Runway Models To Launching Nationwide Franchise Expansion

Healthy Fast Casual Concept Signs Partnership with Fransmart

October 29, 2008 // Franchising.com // Chicago, IL, -- Freshii founder and CEO, Matthew Corrin, began his career dressing runway models and working under fashion icon, Oscar de la Renta. Today, the young and driven CEO is launching a nationwide expansion plan for his hot and fresh new brand, Freshii, moving from the über competitive fashion industry to the equally competitive restaurant industry. Corrin incorporates what he learned from the retail and fashion world into Freshii, making it very attractive to consumers today. Freshii offers a hip, cool vibe and convenient, healthy and delicious meals and snacks.

To tackle nationwide expansion, Freshii is partnering with Fransmart, the Alexandria, Virginia-based franchise development company. Fransmart is credited with launching the successful franchise programs for many national franchise restaurant concepts such as Five Guys Burgers, zpizza, QDOBA and several other chains. With 13 restaurants in Toronto, Canada, Freshii opened its first U.S. location across from the Sears Tower in the heart of Chicago, the company's current headquarters. Freshii gained instant buzz from the media and its guests for offering a nutritious breakfast, meal or mid-day snack on the go, without sacrificing taste or time.

"Our mission is to change eating habits in America by becoming the go-to place for a convenient meal or snack across the country," says Matthew Corrin, founder and CEO of Freshii. "We believe that the public deserves healthy food wherever they live, work or play, and we are confident that Fransmart will help us reach all markets of the U.S. much faster than we could on our own. Partnering with Fransmart will facilitate our goal of becoming the most convenient choice for healthy meals and snacks in North America."

Freshii offers an array of quick and nutritious options including salads, wraps, rice bowls and soups in a "build your own" format, served in a fast, fun, hip and environmentally sustainable atmosphere. Freshii provides healthy and convenient meals and snacks in a busy world, leaving no room for excuses. Freshii is actively looking for franchise partners who share the same goals and have a passion for promoting healthy living in a fast paced world.

Freshii's popularity has skyrocketed since its doors opened in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One To Watch." This October, Matthew Corrin was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business.

About Freshii:

Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers build-your-own salads, wraps, rice bowls and soups personalized with ingredients from three categories: 24/7 - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balance - essential fats, slow-burning carbs, good oils and high protein and splurge - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nationwide expansion across the United States.

For more information or if you are interested in franchising please visit www.eatfreshii.com or contact Alexandra Doyle at 703-837-5168 or alexandrad@fransmart.com.

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