Balihoo Announces that Flooring America/Flooring Canada will Offer Balihoo Marketer Edition to Retailers in the U.S. and Canada

Local Marketing Efforts are Empowered by Balihoo's Ad Management and Marketing Solution

October 30, 2008 // Franchise Update // BOISE, ID. - Balihoo, the leading provider of advertising productivity tools that dramatically streamline the media buying process across all media types, announced today that Flooring America will implement Balihoo Marketer Edition across its network of over 600 retailers in the United States and Canada.

Flooring America and Flooring Canada provide full-service, full-selection and guaranteed satisfaction in their customer's flooring purchase. As one of the largest flooring divisions of CCA Global Partners, a leading management and marketing company serving the retail and service community, Flooring America is taking the next step in marketing and local demand generation with Balihoo Marketer Edition

Balihoo Marketer Edition is a web-based software application that centralizes the management and execution of local marketing activities for national brands like Flooring America/Flooring Canada. Balihoo Marketer Edition enables these brands to implement distributed demand-generation efforts effectively and consistently while lowering overall marketing costs.

The Balihoo Marketer Edition solution will provide the following benefits to local Flooring America and Flooring Canada members:

  • The ability to easily access and customize corporate creative templates across all media, including print, radio, television, online, and search engine advertising
  • Planning, negotiating, purchasing and placing local media across all mediums
  • Aggregation of national buying power to maximize local marketing budgets - including a low-price guarantee
  • Comprehensive Web-based reporting tools that deliver real-time results

"Flooring America is the second major franchise to implement Balihoo Marketer Edition across its distributed network of retail outlets, and we're excited to see traction building for our ad management and marketing solution," said Pete Gombert, CEO of Balihoo. "We are certain Flooring America will soon be seeing results and enjoying the benefits of our franchise marketing model such as creative consistency, easy-to-implement marketing activities across all mediums, and best practices in marketing and media."

Contact Balihoo directly to learn more about Balihoo Marketer Edition.

About Balihoo

Balihoo (, based in Boise, Idaho, is the leading provider of advertising productivity tools that dramatically streamlines the media buying process, allowing media buyers and sellers to shift more time from administrative work to high-value, strategic efforts. This combined efficiency results in better media plans, increased sales and an overall greater return on invested time and resources.


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