JMWeichertGroup Named Marketing & Sales Agent for Sterling Properties' Viera at Hanover Township

By: Weichert | 6 Shares 164 Reads

November 03, 2008 // Franchising.com // Morris Plains, N.J. - The JMWeichertGroup continues its growth in the Northern New Jersey market, by adding another exciting development to its résumé – Viera at Hanover Township.

Sterling Properties, Livingston–based developer of countless award-winning communities throughout the New York/New Jersey metropolitan area, Connecticut, Pennsylvania and Florida, has appointed the JMWeichertGroup to manage the sales and marketing for this upscale, luxury active-adult community in Cedar Knolls, N.J.

Supported by the resources of Weichert, Realtors, the JMWeichertGroup delivers customized sales and marketing solutions to each community it represents. At Viera, seven-day-a-week staffing by a team of comprehensively trained, on-site Weichert Sales Associates with extensive experience in the Morris County area is in place to provide full sales support.

In addition to hands-on management by the JMWeichertGroup, the sales team is also supported by a customized contact management system that tracks and reports prospect information, providing for easy follow- up. E-mail blast campaigns are also launched from this system, ensuring that Viera is kept top of mind for all potential buyers while also promoting special events and promotions for the community.

To further Viera's online exposure, the community is advertised on the Weichert New Homes homepage as a Featured Community, NYTimes.com, Realtor.com, Trulia.com and other Weichert-partner websites.

Additionally, the JMWeichertGroup has significantly increased outside Realtor activity by hosting Broker Open Events, presenting Viera to area Weichert, Realtors offices, and adding the community's listings to the Garden State Multiple Listing Service.

Viera almost immediately benefited from the JMWeichertGroup's tailored approach, as two homes sold shortly after signing on to the development.

All of the 40 townhomes at Viera offer extraordinarily well-planned designs ranging from approximately 2,600 to nearly 2,700 square feet of living space, and all include two to three bedrooms with convenient first-floor master suites along with traditional second-floor master suites with elevator, two- or three-and-a-half baths (per plan), grand rooms, gourmet kitchens, formal dining rooms, comfortable lofts or studies (per plan), as well as fireplaces and tray or cathedral ceilings (per plan). In addition, all residences include private entrances, basements and two-car garages.

"We are proud to represent a community that has already established itself as one of the region's best places to live for those 55 and older," stated Edward J. McGlynn, Vice President of JMWeichertGroup. "With the most elegant residences on the market and state-of-the-art features, our buyers are finding there is no comparison to Viera in terms of the lifestyle this community offers."

To learn how the JMWeichertGroup can enhance the value of your project, please contact James M. Weichert, Jr. at (973) 490-8212, e-mail jweichertjr@jmweichertgroup.com or visit jmweichertgroup.com.

Weichert has nearly 18,000 sales associates in more than 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.