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Sales Increase for 18th Consecutive Quarter at Bruegger's

By: Bruegger's Bagels |  0 Shares     107 Reads

Guest-focused Business Strategy Spells Success for National Bakery-Cafe Brand

BURLINGTON, Vt., Nov. 3 // PRNewswire // -- Marking 18 consecutive quarters of growth, Bruegger's Enterprises, Inc. today announced third quarter system-wide gross sales of $45.13 million; a 8.7 percent rise over the same period in 2007. Revenue for comparable sales grew 1.7 percent at company locations and 1.7 percent system-wide for the third quarter ending October 30, 2008.

"Bruegger's 18 consecutive quarters of increased sales is a direct result of our commitment to a guest-focused business philosophy," said Bruegger's Chief Executive Officer Jim Greco. "Fresh, wholesome meals at fair prices in a comfortable setting with memorable service, is what enables us to continue to grow in this challenging economy and our goal is to provide that experience each and every time."

New Menu Items and Locations

During the third quarter, Bruegger's introduced the Farmer's Omelet and continued to promote menu items introduced in Q2, the Brrrueggaccino frozen beverage and the Turkey Apple Club Salad. Bruegger's annual Bottomless Mug promotion kicks off the fourth quarter with a new keytag option in addition to the travel mug and cards.

Also during the third quarter, Bruegger's opened corporate bakeries in Darien, Conn. and Philadelphia, as well as franchise-operated bakeries in Boca Raton and Las Vegas, bringing the total to 283 bakeries in 23 states and the District of Columbia. New bakery expansion will continue throughout the year in existing markets across the country with 8 bakeries set to open in the fourth quarter.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. Bruegger's is dedicated to serving delicious, healthy food that brings guests back again and again. In 283 neighborhood bakery-cafes in 23 states and the District of Columbia, Bruegger's offers a warm, comfortable setting for guests to enjoy a wholesome meal with family and friends. Famous for authentic boiled and baked bagels, Bruegger's bakers lend their expertise to crafting a variety of other stone-hearth baked breads, such as Ciabatta and the exclusive Softwich. Guests can count on innovative menu items, including unique cream cheese flavors, delicious breakfast sandwiches and wraps, hand-tossed salads, hearty soups, signature and custom order sandwiches, desserts, and Fair Trade Green Mountain(R) coffee blends. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves.

SOURCE Bruegger's Enterprises, Inc.

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