BURGER KING(R) Restaurant Guest in Arvada, Colo. Uncovers $1 Million Prize in Indiana Jones(TM) Promotion
MIAMI--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) announced today the winner of the $1 million grand prize in the Indiana Jones(TM) "Reveal the Secret" Game, which ended on June 8. Just as Indiana Jones defied the odds in Indiana Jones and the Kingdom of the Crystal Skull(TM), Mara Streich of Arvada, Colo. made a high-stakes decision of her own and became a millionaire.
Streich scratched off a game piece while playing the "Reveal the Secret" Game at a BURGER KING(R) restaurant in Arvada, Colo. and was rewarded with the ultimate buried treasure: $1 million.
"I scratched off the game piece never expecting that I'd win anything, especially not $1 million!" said Streich.
"In the spirit of Indiana Jones, Mara used her intuition to beat the odds," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "Burger King Corp. extends its congratulations to her and to the rest of our prize winners who chose wisely."
"Reveal the Secret" challenged BURGER KING(R) restaurant guests to scratch off one of two possible areas on each game piece found on select BURGER KING(R) packaging. Each time they played, participants had a one-in-two chance of winning one of many prizes, including $1 million, a 2008 Hummer H2, a trip for four to Peru from Expedia.com, and food items from participating BURGER KING(R) restaurants.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
INDIANA JONES and related properties, film titles and character names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (C) 2008 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
SOURCE: Burger King Corporation