Camp Bow Wow(R) Introduces Cell Phone-Based Web Cameras

Just in Time for the "Howlidays," Mobile Doggy Allows Parents to Watch Their Dogs Playing at Camp From Web-Enabled Cell Phones

BOULDER, CO--(Marketwire - November 12, 2008) - Camp Bow Wow, the leading franchisor of doggy day care and boarding facilities, along with its web camera partner, Online Doggy®, today announced the launch of a revolutionary technology that enables dog owners to watch their dogs playing at Camp right on their cell phones. To use the service, pet parents will simply receive a Provider ID from their local Camp and use their cell phone web browser to connect to mobiledoggy.com and register for a free account. Mobile Doggy is the newest version of the extremely popular live Camper Cams®, first premiered by Camp Bow Wow more than eight years ago.

"We are extremely excited to unveil this free service in time for the holiday season," said Heidi Flammang, CEO and Top Dog of Camp Bow Wow. "Mobile Doggy will ease separation anxiety our customers experience when traveling, since they are only a cell phone connection away from seeing their furry friends playing and having fun at Camp."

Camp Bow Wow is the Premier Doggy Day and Overnight Camp® with 86 current locations and over 115 additional camps under development around the country and in Canada. Camp Bow Wow is a national leader in the $500 million doggy day care industry. While maintaining the feel of a mom-and-pop, Camp Bow Wow has advanced and standardized the model into what is the most sophisticated dog day and overnight care operation in the country. Utilizing technology, state-of-the-art facility design, and intensive employee training, all in a camp-like setting, Camp Bow Wows are operationally the best run and safest environments for dogs.

Camp Bow Wow boasts Certified Camp Counselors®, spacious outdoor play areas and a climate-controlled indoor environment, Camper Cams® so owners can virtually check in on their pets, doggy playground equipment and more. Overnight campers lounge in cabins with cots and fleece bedding accompanied by a campfire treat at bedtime.

About Camp Bow Wow

Camp Bow Wow is the premier doggy day care and overnight camp in North America. It's where a dog can be a dog®, and is designed to provide the highest levels of fun, safety and service for its campers, and peace of mind for their parents. Since the Boulder, Colo.-based company started franchising in 2003, Camp Bow Wow has sold more than 200 franchises in 38 states, plus one in Canada. As we grow, our simple philosophy remains the same: It's all about the dogs.

Visit us on the web at www.campbowwow.com.

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