November 13, 2008 // Franchising.com // Sacramento, CA – Roni Deutch Tax Center has hired Larry Miramontes, a top entertainment marketing industry professional, as vice-president of marketing to head franchise-wide communications and to form and execute strategic marketing relationships on a national and local front for the Roni Deutch Tax Center franchise system.
"With his extensive background in developing and executing strategic marketing plans, bringing Larry on board ultimately strengthens one of the most important elements to our expansion and success," said Roni Deutch, founder and CEO of Roni Deutch Tax Center. "Larry's experience in delivering innovative marketing solutions has been pivotal in successful product development, market penetration, and increased market share for his former employers. We expect that he will achieve even better results for Roni Deutch Tax Center."
As vice-president of marketing, Miramontes will be responsible for implementing strategic marketing plans to increase the number of customers coming into a Roni Deutch Tax Center location to file their tax returns and utilize the tax center's additional services. He also will be responsible for streamlining the communication system throughout the franchise, branding the Roni Deutch Tax Center concept, and forming strategic partnerships with national and local organizations.
"My decision to join Roni Deutch Tax Center was primarily based on my experience in working for seasonally-focused businesses," said Miramontes. "After meeting with Roni and the rest of the team, I realized that my experience in creating unique national marketing programs would be a great addition to the tax center franchise. This new opportunity is challenging but also allows for more creativity!"
Prior to joining Roni Deutch Tax Center, Miramontes served as the sales and marketing director for Palace Entertainment/Raging Waters. Prior to that, he was the marketing manager for several years at the Northern California Six Flags Theme Park division, based in Vallejo, California.
Roni Deutch has built her reputation as one of the most successful tax lawyers through hard work and dedication to the needs of taxpayers. Her competitive spirit and insatiable work ethic has made her a household name with one out of three American adults knowing the name Roni Deutch. Through her years of practice, she saw that many of her clients' tax problems were caused by sloppy and unprofessional tax return preparation. Ms. Deutch decided it was time to put her experience to work for taxpayers across the country. Roni Deutch Tax Center is now filling the need for competent tax return preparation. An affordable franchise opportunity, a Roni Deutch Tax Center franchisee can expect to invest between $26,500 (tax preparation business conversion) and $99,950 to open a tax center with the average investment being about $65,000 for one location. For more information, visit www.rdtc.com, or call 866-RDTC-BUY [(866)-738-2289.]