LARGO, Fla., Nov. 13 // PRNewswire // -- As consumers and businesses alike tighten their budgets, stretching hard-earned dollars is more important than ever. In a new joint effort, Valpak Direct Marketing Systems Inc., provider of the familiar blue envelope and Valpak.com, and Microsoft Live Search (Live.com) are working together to connect advertisers' Valpak coupons with end users.
For consumers looking for businesses, the Valpak offers for those businesses will now automatically be displayed in Live Search. Valpak.com advertisers benefit through the additional exposure and traffic this partnership will generate - all at no extra cost or effort on their part. Live.com has almost 80 million unique visitors each month.
"Teaming up with Microsoft Live Search is a natural extension of Valpak.com and helps us reach new customers and offer them a money-saving tool," said Brad Barnett, Vice President of Franchise Network Development at Valpak. "At the same time it provides our advertisers with more targeted results and it's a great way to garner more exposure for their online offers."
Since 1968, Valpak has been a leader in the direct marketing industry through "mass targeting" -- using sophisticated research and analytic tools to help some 60,000 businesses a year cost-effectively reach households across North America. Best known for the familiar blue envelope and Valpak.com, consumers and businesses love what Valpak does for them.
Valpak is one of the leading direct marketing companies in North America. Headquartered in Largo, Florida, Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. In 2008, Valpak will distribute some 20 billion offers inserted in more than 521 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month.