December 03, 2008 // Franchising.com // Cooper City, Florida - Froots, a quick service restaurant offering a variety of smoothies, healthy gourmet wraps and salads, recently opened a new location at 4920 Roswell Road, Atlanta, Georgia. Tsedale Tadesse is now one of four Froots franchisees in Georgia. The other stores are in Alpharetta, Kennesaw and Roswell.
Franchising since 2004, Froots is an alternative to traditional fast food fare, using only fresh ingredients to create unique flavors pleasing to a health-conscious public.
Mrs. Tadesse, a resident of Tucker and a member of the Sandy Springs Chamber of Commerce, chose to open her Froots location because she saw a real need to offer something to her community beyond the usual fast foods. "We make delicious and healthy items that people love and I'm proud to be able to offer my neighbors an affordable yet wholesome alternative to typical fried foods."
Since opening in October of 2008, Tsedale, who is mother to one-year-old Michael Kalid, especially enjoys helping other parents choose healthy foods for their families. "I was initially attracted to the Froots concept because of their logo tag line, 'Eat. Drink. Be healthy.' Food should feed us nutritionally and not just fill our stomachs. You can give your child a turkey wrap from our kid's menu and top it off with a Banana Man smoothie (banana, milk and vanilla yogurt). That's a meal you can feel good about."
The large Froots food menu includes everything from gourmet soups to Kingston Jerk or Wasabi Chicken wraps, to Greek salad with humus. Breakfast wraps are available all day and there are a number of vegetarian dishes. Specialty beverage choices include fresh squeezed juices and 100% natural mixed fruit smoothies. For those in need of a little extra boost, Froots offers Red Bull® smoothies, mixing fresh fruit with the caffeine, vitamin and energy drink. For the body conscious, performance smoothies, combining protein, fat burner or energy enhancing powders, are available. Green tea and wheatgrass shots are also served.
The Atlanta / Sandy Springs location may just be the first of several for Mrs. Tadesse. A graduate of Redland University, California, with a background in accounting, she plans to grow his business and then open additional restaurants in the future.
Froots is a quick service restaurant offering a variety of fruit smoothies, healthy gourmet wraps and salads. Using only fresh ingredients, Froots creates unique flavor profiles to satisfy a culturally diverse clientele.
Established in 2001 and franchising since 2004, Froots, of Cooper City, Florida, currently has over 30 locations in the US and international locations in Ireland, Panama and Turks and Caicos. Restaurants in Guam and Puerto Rico will be available soon. Expansion plans include opening an additional 500 locations in the next five years.