Carlson Hotels Worldwide Appoints Heather Passe as Vice President of Customer Relationship Management

Carlson Hotels Worldwide Appoints Heather Passe as Vice President of Customer Relationship Management

December 10, 2008 // Franchising.com // Minneapolis – Carlson Hotels Worldwide today announced that Heather Passe has been appointed to the position of Vice President of Customer Relationship Management. In her new role, Passe will be responsible for leading the company's customer relationship management initiatives to engage customers and develop global marketing programs that will generate hotel stays and revenues for Carlson Hotels' five brands: Regent Hotels & Resorts (regent.com); Radisson Hotels & Resorts (radisson.com), Park Plaza® Hotels & Resorts (parkplaza.com), Country Inns & Suites By CarlsonSM (countryinns.com) and Park Inn® (parkinn.com).

Key programs she will oversee include goldpoints plusSM, the company's global frequent guest program for all of its hotel brands; and look to book, an industry leading, patented loyalty program for travel agents. She will also oversee the hotel brands' partner marketing and direct marketing efforts.

Passe reports directly to Paula Winkler, executive vice president of Operational Support Services and chief information officer for Carlson Hotels Worldwide. The Support Services area also includes information technology, Hospitality Support Services for the hotels, distribution and reservation services, revenue optimization, and training and education.

"Passe has extensive national and international multi-channel marketing and project management expertise in the travel industry that will add great value to our business," said Winkler. "Her expansive knowledge in customer relationship marketing and acquisition will be valuable in helping build greater loyalty for our brands and generate revenue in a highly competitive industry and challenging economy."

Passe brings twelve years of marketing and strategic management experience in the travel industry with Northwest Airlines. She most recently served as Managing Director of Passenger Marketing overseeing marketing and promotion, customer relationship management, online marketing, design and content of nwa.com, market research, advertising and product development. Prior to this, she served in several management roles at the airline in planning, strategy and analysis for domestic and international arenas

She holds a Masters in Business Administration from the University of Minnesota, Carlson School of Management and a Bachelor of Arts Degree in Business management from College of St. Benedict.

About Carlson Hotels Worldwide

Carlson Hotels Worldwide includes nearly 1,000 locations in 74 countries. Specific brands include: Regent® Hotels & Resorts; Radisson Hotels & Resorts®; Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM; and Park Inn®. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive...
Old Chicago Pizza & Taproom
Do you love Old Chicago? Are you an experienced entrepreneur trying to find your next success story? Then you’re in the right place.
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
Fitness Together
Join one of the largest personal training brands focused on results and accountability!
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.