Demonstration of functional best practices earns brand four notable marketing industry awards
December 11, 2008 // Franchising.com // PARSIPPANY, N.J.--Better Homes and Gardens Real Estate LLC today announced it has won four awards for its best-in-class marketing and branding campaign, "A Passion for the Home: The Launch of Better Homes and Gardens Real Estate." The Association of Marketing and Communications Professionals, the International Academy of Communications Arts and Sciences (IACAS), and Ektron - a technology and market leader in Web content management software - have all acknowledged marketing excellence in the campaign, underscoring the brand's growing reputation for innovation and real estate industry leadership.
"The real estate industry is about chemistry, personality and connections between people," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. "Branding is a representation of a company's personality and it was pivotal to get the look, feel and identity of Better Homes and Gardens Real Estate just right. By making 'passion for the home' the cornerstone of our identity, we captured the essence of what we believe drives every homebuyer and seller while retaining the core brand values of the Better Homes and Gardens name."
Camilla Sullivan, Senior Vice President, Marketing, Better Homes and Gardens Real Estate LLC, led the brand's development during the nine-month period in which all identity and marketing collateral was created. The company worked with communications agency Mansfield Communications, which assisted in brand development as well as public relations for the launch. Branding and marketing firm Infinia Group, developed visual systems, brand identity, marketing collateral and advertising. For brokerages franchising under the Better Homes and Gardens® Real Estate name, the result has been a unique look and feel that offers sales associates a complete system of marketing and sales tools.
Better Homes and Gardens® Real Estate is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. For more information, please visit www.bhgrealestate.com.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Office is Independently Owned and Operated.