December 11, 2008 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced that ONE Sotheby's International Realty in Coral Gables, Florida, has joined its luxury real estate network.
ONE Sotheby's International Realty will operate at 1537 San Remo Ave., Coral Gables, Florida, serving the Miami Dade and Broward county market areas. Mayi de la Vega is the firm's president and chief executive officer.
"Mayi is a true professional who understands the needs of the luxury real estate consumer in Florida," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Under her leadership, and with the support of this brand, I am confident the firm will quickly become the source for luxury real estate in its market," he said.
According to de la Vega, the firm will cater to both local and international clientele, providing the highest customer service to its clients. "The distinguished and highly-accomplished real estate agents who are joining ONE Sotheby's International Realty have a long-standing track record in representing the high-end market from Coral Gables, South Beach and Ft. Lauderdale. Our distinguished team of experts currently is marketing $500 million of prime real estate properties in the Miami Dade markets," she said. "It is an honor and privilege to join this brand."
The Sotheby's International Realty® network currently has more than 10,500 sales associates located in more than 500 offices in 38 countries and territories worldwide. ONE Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
ONE Sotheby's International Realty can be reached at (305) 666-0562. SOL Sotheby's International Realty, which formerly represented the brand in Miami and Ft. Lauderdale, will no longer operate.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.