Lenard's and IGA Unite to Strengthen Fresh Offer

Lenard's and IGA Unite to Strengthen Fresh Offer

December 12, 2008 // Franchising.com // Lenard's and Metcash are proud to announce the formalisation of a partnership between two of Australia's successful independent retailers; IGA and Lenard's.

Lenard's, Australia's largest specialty chicken retailer, has confirmed an agreement with Metcash to expand the Lenard's system through IGA Supermarkets nationally.

Lenard's Founder Lenard Poulter believes the alliance represents an opportunity for both companies to better provide for the needs of a broad base of customers currently shopping at the large IGA network across Australia.

"IGA Supermarkets are an exciting growth avenue for the Lenard's brand and this partnership will provide IGA with a solid point of difference by offering customers a popular and well known product range not available in their competitors' supermarkets." Lenard said.

Lenard's is very excited about this new partnership as it provides access to many IGA outlets across Australia, and enables the various IGA retailers to leverage the strength of the Lenard's brand as a point of difference against competition from the supermarket majors.

Harry Rumpler CEO of IGA Fresh said the combined strength of IGA and Lenard's represents a unique and exciting opportunity for consumers to enjoy an increased fresh food offer available through IGA supermarkets.

Lenard's will be working with IGA to roll out Lenard's outlets into as many IGA Supermarkets as possible.

It is Lenard's unique value-adding concept that has ensured the Lenard's system is growing rapidly. Lenard's sells over 13 million chickens per year and has served more than 130 million customers since the first store opened in Queensland in 1987. Today, Lenard's employs approximately 2,000 staff in 180 franchises across Australia.

Metcash Limited (Metcash) services independent retail grocery stores in Queensland, New South Wales, Victoria, South Australia and Western Australia.



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