Lenard's and IGA Unite to Strengthen Fresh Offer

December 12, 2008 // Franchising.com // Lenard's and Metcash are proud to announce the formalisation of a partnership between two of Australia's successful independent retailers; IGA and Lenard's.

Lenard's, Australia's largest specialty chicken retailer, has confirmed an agreement with Metcash to expand the Lenard's system through IGA Supermarkets nationally.

Lenard's Founder Lenard Poulter believes the alliance represents an opportunity for both companies to better provide for the needs of a broad base of customers currently shopping at the large IGA network across Australia.

"IGA Supermarkets are an exciting growth avenue for the Lenard's brand and this partnership will provide IGA with a solid point of difference by offering customers a popular and well known product range not available in their competitors' supermarkets." Lenard said.

Lenard's is very excited about this new partnership as it provides access to many IGA outlets across Australia, and enables the various IGA retailers to leverage the strength of the Lenard's brand as a point of difference against competition from the supermarket majors.

Harry Rumpler CEO of IGA Fresh said the combined strength of IGA and Lenard's represents a unique and exciting opportunity for consumers to enjoy an increased fresh food offer available through IGA supermarkets.

Lenard's will be working with IGA to roll out Lenard's outlets into as many IGA Supermarkets as possible.

It is Lenard's unique value-adding concept that has ensured the Lenard's system is growing rapidly. Lenard's sells over 13 million chickens per year and has served more than 130 million customers since the first store opened in Queensland in 1987. Today, Lenard's employs approximately 2,000 staff in 180 franchises across Australia.

Metcash Limited (Metcash) services independent retail grocery stores in Queensland, New South Wales, Victoria, South Australia and Western Australia.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Estrella Insurance
Estrella Insurance® specializes auto insurance & car insurance quotes.
Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Kono USA
We've taken one of America's favorite foods and made it even better, innovative, authentic, exciting, and now, we're taking the states by storm.
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.