ERA Real Estate Underwrites National Sponsorship Campaign with Ask This Old House
December 16, 2008 // Franchising.com // PARSIPPANY, N.J. -- ERA Franchise Systems LLC, a global leader in the residential real estate industry, is pleased to announce that it has engaged in a yearlong national sponsorship campaign with "do-it-yourself" home improvement icon, Ask This Old House.
"This sponsorship brings two powerful brands together to provide consumers with the most trusted home improvement information out there," said P.J. Martin Smith, senior vice president of marketing, ERA Franchise Systems LLC. "We are proud to be associated with such a respected, well-known name in the home improvement industry, and we believe this relationship will help leverage awareness of both ERA Real Estate and Ask This Old House as trustworthy, dependable resources for homebuyers, homesellers and homeowners."
Through this sponsorship, ERA Real Estate will help underwrite the broadcast portion of Ask This Old House through programming on PBS. In addition, ERA Real Estate will support the print and online outlets of Ask This Old House, including This Old House magazine and ThisOldHouse.com.
ERA Real Estate sponsored broadcast programming aired on PBS beginning in October 2008. To find out more information about the sponsorship and programming in your area, visit ERA.com/ask.
About ERA Franchise Systems LLC
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes approximately 35,000 brokers and sales associates and approximately 2,900 offices throughout the United States and 50 other countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.