December 16, 2008 // Franchising.com // [Keller, TX] – Soothing music, relaxing aromatic candles, a clean and calming environment, and experienced massage therapists. All these are available at Massage Heights, the new, luxurious therapeutic massage clinic located at 1961 Main Street, Suite 300 in Keller.
Massage Heights of Keller is the first to open in the Dallas-Fort Worth market. Executives of the San Antonio-based franchise company say Dallas-Fort Worth is a prime location for expansion based on 34 key components of research showing an ideal match to the area's population, psychographics, demographics, economic climate, spending habits, competitive landscape, real estate, etc.
"Massage Heights brings all the comforts and benefits of a Tuscan spa to the Keller customers without an excessive cost," said Angela Dillen, the franchise owner. "Those who sign-up for the membership program are able to routinely receive a variety of massages and services at a reasonable price."
The rapidly growing membership-model massage franchise has tapped into a virtual goldmine segment: With 25 million more Americans each year getting a massage today than a decade ago, consumers receive approximately 230 million massage sessions annually, making massage therapy one of the fastest growing industries in the nation. Everyday millions of Americans use massages as treatment for tension, anxiety and stress, but massages can also lower blood pressure, reduce heart rate, increase blood circulation, release endorphins, and many other health benefits.
Clients who visit Massage Heights are quickly addicted to the experience. According to the Associated Bodywork and Massage Professionals (ABMP), repeat visits for massage therapy range between 78 percent and 81 percent; Massage Heights boasts a 90 percent customer retention rate in each of its open locations.
Massage Heights differentiates itself through its affordable, multi-tiered membership program. Established as a way to develop long-term guest relationships and to offer consumers considerable cost savings, the monthly fee starts at $49.99, which includes a monthly complementary, one-hour massage, and each additional one-hour massage is only $39.99. Clients can also purchase a series of different "Heights at Home" products offered at each location.
The unique concept has taken the franchising world by storm since its 2004 launch by founders and husband and wife duo, Shane and Wayne Evans. After a successful 14-year career in the physical fitness field, Wayne Evans, decided to further explore the lifestyle improving field of massage therapy. After establishing Massage Heights in Alamo Heights, TX, the company experienced soaring success. Shane Evans quickly left the marketing field in pursuit of the booming business.
Founded in 2004, Massage Heights is the premium massage clinic service that offers a tranquil atmosphere, experienced staff, soothing services and convenience at an affordable price. Massage Heights is reaching dramatic elevations in an exploding industry, focused on providing affordable luxury products and services for the mind, spirit and body. With more than 40 operating franchises, company plans call for 288 more by 2010, with a total of 1,620 locations within the next five years.