December 18, 2008 // Franchising.com // Irvine, Calif., – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced an agreement with Valpak, a leading coupon and direct marketing provider, to distribute local business offers throughout the Local.com network. Valpak coupons will appear on search results and profile pages of the Local.com site and network of over 700 regional media sites. Local.com users now have direct access to Valpak savings and discounts and can print coupons for redemption at local businesses nationwide.
According to recent industry forecasts, approximately 38 million consumers in the U.S. now access printable coupons online. Simmons Market Research Bureau estimates that nearly eight out of 10 printable coupon users said the Internet was one of the main places they went for coupons.
"We're pleased to help Local.com users find the latest coupons and special offers from local businesses during the busy holiday shopping season," said Jennifer Black, Local.com vice president, marketing. "The addition of coupons helps us to deliver even greater value to consumers, and is part of our strategy to expand organic traffic across our site and network." Local.com provides over 19 million consumers per month with relevant local business information, including ratings and reviews, maps, driving directions, photos, special offers, coupons and more.
"Valpak.com, a leader in providing local savings, is committed to giving consumers the ability to clip coupons with just the click of a mouse, effectively saving them time and money," said Bradley Barnett, Valpak vice president, franchise network development. "Our relationship with Local.com demonstrates this commitment to consumers by extending the reach for our advertisers' offers out to the hyper-local driven audience inherent to Local.com."
Local.com (NASDAQ: LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products.
Valpak is one of the leading direct marketing companies in North America. Headquartered in Largo, Florida, Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. In 2008, Valpak will distribute some 20 billion offers inserted in more than 521 million envelopes. In addition, Valpak.com®, an online site for local savings, has about 20 million offer views each month.