Chicago, (BUSINESS WIRE) -- A major warming trend hit Chicago this morning as Jamba Juice unveiled its new Steel Cut Oatmeal with Fruit during a citywide oatmeal run to serve breakfast to the tireless workers of Chicago's non-profit community. With the goal of recognizing those who work to benefit the lives of others, today's special deliveries to local non-profits mark the debut of Jamba's natural and delicious oatmeal at all Chicago-area locations. Served with real fruit and brown sugar crumble, the slow cooked organic steel cut oats offer Chicagoans a nutritious and wholesome way to beat the cold.
This morning's oatmeal launch also kicks off a local celebration of the urban phenomenon "knitfiti" featuring guerilla knitting artists who will warm up the store with a colorful and cozy knitted interior. The one of a kind live installation will take place at Jamba Juice located at 20 N. Michigan Avenue, Chicago, IL--and is a teaser to a much larger "knitfiti" experience and installation to take place for the national oatmeal launch on January 15, 2009. A fun and civic-minded take on graffiti, "knitfiti" is a burgeoning underground movement in which guerilla artists hit public property with handmade knitwear rather than markers and spray paint, warming and beautifying the space.
"The non-profit community plays a vital and often unrecognized role in helping those in need during the holiday season and we wanted to express our great appreciation for their efforts with this small gesture," said James D. White, newly appointed CEO at Jamba Juice. "These staffers do truly fantastic work under demanding circumstances and we hope this oatmeal breakfast brings a boost to their day and draws attention to their service within the broader community."
Taking a full 40 minutes to prepare, but available to customers immediately, Jamba's Steel Cut Oatmeal with Fruit offers customers a flavorful and nutritious way to get going on cold winter mornings with 'slow food served fast.' With improved texture and flavor versus rolled oats, steel cut oats are a good source of protein and fiber and keep breakfasters feeling fuller longer. Completed with a real fruit topping, Jamba's oatmeal offers a nutritious and satisfying way to start the morning--for people on the go, it's the end of instant when it comes to their oatmeal.
"Knitfiti" artists and knitters in the Chicago community will be on hand at the Jamba Juice location at 20 N. Michigan Ave. on Thursday December 18th 7 AM to 7 PM. For families looking to check out the "knitfiti" decorations, the display will stay up through the holiday season.
Jamba, Inc. (NASDAQ:JMBA)(NASDAQ:JMBAU)(NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of October 7, 2008, JAMBA JUICE had 749 stores, of which 520 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com.
SOURCE: Jamba Juice