Brinker International and Regal Entertainment Group Launch 'Movie and a Meal'
Dallas, Dec 23, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Gift Card Offering Just in Time for the Holiday Season
How do you gift wrap a perfect day or night out? What present is always the right size, shape and color? Brinker International's portfolio of restaurants and Regal Entertainment Group theatres team up to offer customers a unique and fun experience.
Brinker International and Regal Entertainment Group are proud to announce the new "movie and a meal" gift card duo, available nationwide now. The $50 bundle includes a $25 Brinker dining gift card and a $25 Regal movie gift card.
The Brinker and Regal "movie and a meal" package is currently available at participating retail outlets including Wal-Mart, Longs, Raley's and Duane Reade stores. Guests may redeem the Brinker gift card at any Chili's(R) Grill & Bar, Romano's Macaroni Grill(R), On The Border Mexican Grill & Cantina(R) and Maggiano's Little Italy(R) restaurants. The Regal gift card can be redeemed at Regal Cinemas, United Artists Theatres and Edwards Theatres.
"A gift card is as much about the experience as its convenience, and with the new movie and a meal package we are providing an added value to our guests' busy lives," said Doug Brooks, President and CEO of Brinker International. "This package is the only one of its kind currently in the marketplace, creating a unique way to reach out to our valued guests."
"Regal is proud to offer another great gift-giving option by partnering with Brinker and their high quality, well-known restaurant brands. Moviegoers can now purchase a gift that offers the traditional experience of dinner and a movie. The cards allow you to visit your favorite restaurant and then take in a movie at your preferred Regal Entertainment Group theatre," said Dick Westerling, Senior Vice President of Marketing & Advertising, Regal Entertainment Group.
About Brinker International
Brinker International, Inc. is one of the world's leading casual dining restaurant companies, serving more than 1 million guests daily. Founded in 1975 and based in Dallas, Texas, Brinker owns or franchises more than 1,700 restaurants in 25 countries and employs more than 100,000. Brinker restaurant brands include Chili's(R) Grill & Bar, On The Border Mexican Grill & Cantina(R) and Maggiano's Little Italy(R). The company was named one of FORTUNE Magazine's Most Admired Companies in 2006 and was honored by the magazine as one of the Top 50 Employers for Minorities and the Top 50 Employers for Women.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,801 screens in 552 theatres in 39 states and the District of Columbia as of November 27, 2008, with over 242 million annual attendees for the fiscal year ended December 27, 2007. Our geographically diverse circuit includes theatres in all of the top 33 and 44 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average of 12.1 screens per location, which is well above the North American motion picture exhibition industry 2007 average of 6.9 screens per location. We develop, acquire and operate multi-screen theatres primarily in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets throughout the U.S. Additional information is available on the Company's Web site at www.REGmovies.com.
SOURCE Brinker International