A Sweet Treat on New Year's Eve Everyone Can Sink Their Teeth Into

Dutch tradition says eating doughnuts brings luck for the New Year

WINSTON-SALEM, N.C., Dec. 31 // PRNewswire // -- Around the globe there are a wide variety of New Year's Eve food traditions said to ensure prosperity and happiness in the coming year. One Old World tradition from the Netherlands says luck will find you in the New Year if you partake in the sweetest treat of them all -- doughnuts!

This year, you don't have to travel to Amsterdam for your favorite treat on New Year's Eve -- only to your local Krispy Kreme store. Select Krispy Kreme Doughnuts stores around the nation will open at midnight on New Year's Eve to ensure that everyone can start 2009 off with a bang. In addition, all Krispy Kreme locations will be open during regular hours on New Year's Day.

"Food traditions are the most enjoyable to embrace and taste together with family and friends," said Ron Rupocinski, executive chef for Krispy Kreme. "We encourage everyone to ring in the New Year with a sweet treat that according to Dutch tradition may bring luck for 2009."

Traditionally, New Year's Eve and Day customs and practices follow the idea that one can affect their luck for the coming year by eating a particular dish and celebrating with loved ones. From the Denmark tradition of eating Marzipan ring cake to those in Mexico eating a grape with each of the twelve chimes of the bell during the New Year's countdown, the Netherlands' tradition is a perfect addition to this year's festivities.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 500 locations around the world.

SOURCE Krispy Kreme



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