MaggieMoo's Ice Cream & Treatery Scoops Up Four National Ice Cream Retailers Association Awards

ATLANTA, Jan. 7 // PRNewswire // -- MaggieMoo's Ice Cream & Treatery was recently recognized for its super-premium ice cream at the National Ice Cream Retailers Association awards. Known for its innovation, the brand took home two first place ribbons for its Chocolate and Dark Chocolate Ice Creams, as well as second place for its Vanilla Bean flavor. MaggieMoo's rounded out the evening with a third place ribbon for its signature Vanilla Ice Cream. The brand is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc. (NASDAQ: NEXC) .

The awards were announced at the National Ice Cream Association's 75th Annual Convention. The ice cream is scored according to color, texture, taste and other factors that determine the quality of the product. A total of 25 vanilla and 20 chocolate samples were submitted this year.

"It is an honor to be recognized for our Chocolate, Dark Chocolate, Vanilla Bean and Vanilla ice cream flavors," said Dave McDougall, vice president QSR operations for NexCen Franchise Management. "We have won ribbons for our product quality with NICRA each year since 1998."

About MaggieMoo's Ice Cream & Treatery

MaggieMoo's Ice Cream & Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. NexCen Franchise Management, a subsidiary of NexCen Brands, franchises a portfolio of brands that includes two retail franchises: The Athlete's Foot(R) and Shoebox New York(R), as well as five quick service restaurant (QSR) franchises: Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzelmaker(R) and Pretzel Time(R).



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