January 07, 2009 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced that Bluegrass Sotheby's International Realty in Lexington, Ky., is the newest member of its luxury real estate network.
The firm is owned by Bluegrass RE, LLC, with Becky Reinhold serving as broker, M. Riley Kirn as manager and Steve Klein as vice president.
"We are proud to have Bluegrass Sotheby's International Realty and its fine team of professionals represent our brand in this important luxury real estate market," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Under the strong leadership of Becky Reinhold, M. Riley Kirn and Steve Klein, this firm offers its clients local market expertise and industry experience."
Bluegrass Sotheby's International Realty is located at 800 East High Street, Suite 200, Lexington, Ky., with approximately 22 sales associates serving the Central and Lexington markets.
"We are thrilled to have been able to bring an extraordinary team of agents together--and with the support of this brand we are poised to offer our clients an exceptional real estate experience," said Reinhold. "We are building a solid foundation for success in this market."
The Sotheby's International Realty network currently has more than 10,500 sales associates located in more than 500 offices in 38 countries and territories worldwide. Bluegrass Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.