Jamba, Inc. Announces the Appointment of Susan Shields as Vice President of Consumer Products, Licensing and Growth Initiatives

Emeryville, Calif., (BUSINESS WIRE) -- Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) today announced the appointment of Susan Shields as its vice president of consumer products, licensing and growth initiatives effective January 12, 2009.

Ms. Shields brings over 15 years of marketing, leadership and innovation and business development experience to Jamba. She brings significant consumer product and retail experience and was most recently the senior vice president of innovation and product management at Beautifull, Inc., a company focused on selling fresh prepared foods. Ms. Shields has also served as group vice president of innovation at Safeway, senior vice president of new ventures and marketing at Del Monte Foods and has held numerous positions with Quaker Oats Company.

James White, president and chief executive officer, Jamba, Inc., said, "On behalf of our entire team, I would like to welcome Susan to Jamba. She is a veteran in the retail food industry with extensive experience at Safeway, Del Monte Foods and Quaker Oats. She is a great addition to our team and we look forward to utilizing her expertise to extend the Jamba brand through licensing and other relationships to develop consumer products."

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of October 7, 2008, JAMBA JUICE had 749 stores, of which 520 were company-owned and operated. For the nearest location or a complete menu including our breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

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