$10,000 for Your Thoughts?

Local woman wins grand prize in Jack in the Box® customer-survey sweepstakes

January 21, 2009 // Franchising.com // Clearlake, Calif., – The days of the customer-comment card are numbered. Today, telephones and the Internet provide customers easy ways to voice their opinions and possibly win cash and prizes. And if you think no one ever wins those things, just ask Kellie Lennon. She won $10,000 simply for taking a seven-minute survey. Lennon participated in Jack in the Box® restaurants' "Voice of the Guest" program, in which guests rate their dining experience by calling the phone number or logging onto the web address printed on their order receipt and then answering questions ranging from food freshness to speed of service. As an incentive, Jack in the Box automatically enters all the respondents' names into a drawing for cash prizes.

Jack in the Box recently contacted Lennon, a mom of six with an affinity for Ultimate Cheeseburgers®, to inform her that she was a winner. "I asked, 'Are you serious, are you for real'," said Lennon. "But once I received the affidavit, I knew it was for real."

Lennon plans to use the money for a family trip to Disneyland and to purchase a car.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 450 restaurants in 41 states and the District of Columbia.

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