Blockbuster Further Strengthens Commitment to Multi-Channel Entertainment Delivery

Blockbuster Further Strengthens Commitment to Multi-Channel Entertainment Delivery

Hires Kevin Lewis to Lead Digital Business Division

DALLAS, Jan. 22 // PRNewswire-FirstCall // -- Blockbuster Inc. (NYSE: BBI, BBI.B), a leading global provider of media entertainment, today cemented its commitment to multi-channel delivery of entertainment by hiring former Philips executive Kevin Lewis as Senior Vice President, Digital Entertainment. In this newly created position, Lewis will be responsible for the development and execution of the company's initiatives to deliver Blockbuster-branded content to consumers via both established and emerging technologies such as direct-to-home connected devices, set-top boxes, portable video players, DVD vending machines, and digital kiosks.

"Blockbuster is committed to being the leading entertainment retailer in the physical marketplace as well as an established leader in the delivery of digital content," said Jim Keyes, Blockbuster Chairman and CEO. "Kevin brings to Blockbuster a wealth of business development and technology innovation experience. We're pleased to have him lead our digital business initiative."

Before joining Blockbuster, Lewis, 37, served as Chief of Strategy and New Business Development for Philips Consumer Lifestyle, a $20 billion product division of Royal Philips Electronics, headquartered in Amsterdam. At Philips, Lewis led a global team that oversaw worldwide strategy development, product innovation, mergers and acquisitions, and technology development. He was especially focused on introducing new simplicity consumer propositions into the market, including interactive television, 3D video, digital audio and health and wellness solutions, and was at the forefront of leading Philips Consumer Lifestyle into the direction of well-being.

"Kevin will be a key part of our management team, and will help us expand Blockbuster's reach as a multi-channel provider of media entertainment," said Keyes.

Prior to joining Philips, Lewis held several leadership positions during a ten-year career at the Boston Consulting Group, a management consultancy. He focused on global assignments in new market entry, mergers and acquisitions and international strategy development. At BCG, Kevin was a member of the core group of the Retail and Consumer Goods practices, as well as a founding member of offices in Monterrey, Mexico and Washington, DC.

Lewis holds a bachelor's degree in international relations from Stanford University, and an MBA with distinction from INSEAD in Fontainebleau, France.

About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home and portable movie and game entertainment, with more than 7,500 stores throughout the Americas, Europe, Asia and Australia.

SOURCE Blockbuster Inc.

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