Burger King Corp. Sweepstakes Whisks Away 25 Winning Families to Nickelodeon's 22nd Annual Kids' Choice Awards

Miami--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) is teaming up with Nickelodeon to give 25 families exclusive access to the most coveted kids' experience - Nickelodeon's 22nd Annual Kids' Choice Awards. From Jan. 5 to Jan. 29, Burger King Corp. will reward 25 lucky winners with a trip for four to Los Angeles to attend the celebrity-studded award ceremony on March 28.

"Burger King Corp. has partnered with Nickelodeon on its Kids' Choice Awards for the past 10 years, but the number of prizes being awarded makes this sweepstakes like nothing we've ever done," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "With the hottest stars under one roof, Nickelodeon's Kids' Choice Awards are a kid favorite, so we know parents will relish in the opportunity to win a once-in-a-lifetime trip for their family."

From Jan. 5 to Jan. 29, BURGER KING(R) restaurant guests that register and enter a code at www.ClubBK.com will be automatically entered to win the sweepstakes.* Codes are available on specially marked packages of BK(TM) Fresh Apple Fries and small, medium and large soft drinks. Winners will receive airfare for four, transportation to and from Nickelodeon's 22nd Annual Kids' Choice Awards, and hotel accommodations.

Nickelodeon's 22nd Annual Kids' Choice Awards will take place via a live telecast on Saturday, March 28. Movie star and 2008 Nickelodeon's Kids' Choice Awards nominee Dwayne Johnson (The Game Plan), will host the star-studded live telecast (tape delayed for West Coast) from UCLA's Pauley Pavilion. The U.S. Nickelodeon Kids' Choice Awards is broadcast in more than 228 million households across Nickelodeon's 36 channels in the U.K., Europe, Russia, Israel, Asia, Australia, Latin America and Brazil. Nickelodeon also produces nine fully localized Kids' Choice Awards annually in the U.K., Germany, Sweden, Holland, Italy, Brazil, Australia and China. For more information or artwork, visit http://www.nickpress.com.

* No purchase necessary. The sweepstakes ends on Jan. 29, 2009 or while supplies last. For official rules, visit a participating BURGER KING(R) restaurant or www.ClubBK.com.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.

Source: Burger King Corp.


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