Tulsa, Okla., // PRNewswire-FirstCall // -- Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), continues to blaze new trails with its ThriftyCarSales.com website, adding features that have resulted in significant increases in traffic for the national network of franchised used car dealerships.
In 2008, ThriftyCarSales.com beat its own "personal best," with 7.8 million page views and nearly 2,000 unique visitors per day, an increase in visitors of 166 percent from a year ago with the implementation of a new site by vendor CarTHINK. Much of the increased traffic is attributed to a more open architecture that has allowed "spidering" and improvements to the company's search engine optimization efforts. The average visitor stays about 8.5 minutes on the site.
"These are especially good numbers when you consider our site is pretty much a 'one-click' process when consumers are shopping for a vehicle," said Lee Goldey, Director, Operations, Marketing and Advertising for Thrifty Car Sales. "We are adding new features that get consumers even closer to the cars they are considering purchasing, so I anticipate our numbers will continue to grow exponentially on ThriftyCarSales.com."
Among the latest features on ThriftyCarSales.com are:
ThriftyCarSales.com continues to evolve with the guidance of CarTHINK, LLC, a privately-held company that provides full-service Internet marketing, software and services to hundreds of franchise and independent dealers across the country. CarTHINK is a data partner with Reynolds & Reynolds, an eBay Motors/eBay Local certified solutions provider and has data distribution agreements with hundreds of online classified destinations such as Autotrader.com and Cars.com.
Thrifty Car Sales is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Thrifty Car Sales, with 39 locations, franchises retail used car sales dealerships throughout the United States. Dealerships offer a wide range of late model, low mileage vehicles. Thrifty Certified(R) vehicles pass extensive inspection and are backed by a limited warranty. Thrifty Car Sales was founded in 1999.
SOURCE: Dollar Thrifty Automotive Group, Inc.