T.G.I. Friday's(R) Restaurants Set to Host 'The Game We Can't Name Eve' the Night Before The Big Game

CARROLLTON, Texas, Jan. 27 // PRNewswire // --


WHO: More than 600 U.S. T.G.I. Friday's restaurants

WHAT: "The Game We Can't Name Eve" featuring specialty drinks Arizona
Lemonade and Pittsburgh Punch

WHERE: T.G.I. Friday's restaurants (email info@dfpr.com for specific
location and contact person in your coverage area)

WHEN: Saturday, January 31, 4 pm - close

WHY: "We are going to keep the party going year-round and will turn
it up the night before the professional football championship in
Tampa, even if we can't reference it by name," said Andrew
Jordan, senior vice president of marketing for T.G.I. Friday's
USA.

DETAILS: Friday's decided to set its own Over/Under line at 44 points,
with cool Friday's-style buttons commemorating both choices.

-- If a guest chooses the Under button, he or she will be
treated to a free piece of cheesecake on each visit
between Feb. 2 - Feb. 7, 2009.

-- If they choose the Over button, they receive Signature
Slushes, same rules, same timeframe. Other perks planned
include:

-- Special drink prices at participating restaurants. "In
other words, in those restaurants where we can legally do
it," said Jordan.

-- Half-price appetizers with the purchase of an entree.

Earlier this month, members of Friday's Give Me More Stripes™
guest recognition program (www.givememorestripes.com) were
emailed a coupon for free Crispy Green Bean Fries, redeemable
through Feb. 7, 2009.


SOURCE: T.G.I. Friday's

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