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CEO Jeff Elgin Discusses State of the Franchise Industry on C:Suite Sit-Down

January 28, 2009 // Franchising.com // Eden Prairie, Minn. – Jeff Elgin, founder and CEO of FranChoice, recently sat down with Jenna Lee of FOX Business Morning C:Suite Sit-Down to discuss the current state of franchising, as well as the industry's outlook for 2009.

Elgin, an expert on the franchise industry, feels that franchising and other small businesses will be the cure for an ailing economy in 2009 by creating many new jobs. And, while a recent report issued by the International Franchise Association stated that 2009 will be a tough year for franchising, Elgin pointed out that franchise ownership provides another employment avenue for those who have been laid off.

For the right person, this can be a great time to open a franchise. "You just have to pick your spots carefully," Elgin said. "You want recession-resistant businesses, like hair care, restoration or senior care, markets that are growing rather dramatically."

With consumer spending and retail sales down and a wavering job market, Elgin agreed that it is tough out there – particularly for a small businessperson looking for financing. "But everyone understands that this [small business] is where jobs get created," he added, highlighting FranChoice's booming business.

"People are looking for alternatives. They know that the employment route is not getting them where they want to go and they think about owning their own business as an avenue to their dreams and that is where FranChoice can help."

FranChoice is the nation's premier network of franchisee referral consultants in the United States. Since 2000, FranChoice consultants have helped over 40,000 people identify and investigate the perfect franchise for them. The service is free to consumers because it is paid for by the franchisors who appreciate the qualified candidates FranChoice is able to bring to them.

"FranChoice works like a matchmaker or realtor, "said Elgin. "We can help people achieve their dream of business ownership even in a tough economy."

About FranChoice:

FranChoice, founded in 2000, is the leading network of franchise referral consultants in the United States. FranChoice consultants guide prospective franchisees through all stages of the business ownership process, from franchise investigation to the final sale, matching each individual's interests, talents and investment level with a strong franchise business.

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