January 28, 2009 // Franchising.com // Parsippany And Spring Lake N.J. — Better Homes and Gardens® Real Estate LLC today announced the affiliation of its first New Jersey-based residential real estate brokerage, Mary Holder Agency, Inc., in Spring Lake, N.J. The 17-year-old firm has signed a long-term agreement with Better Homes and Gardens Real Estate, and will operate under the name Better Homes and Gardens Real Estate Mary Holder. The company is a driving force in the first-time home buyer and vacation home markets, serving Monmouth and Ocean County communities in the Jersey Shore area.
"We are excited to welcome not only our first New Jersey brokerage, but also our first female broker to the Better Homes and Gardens Real Estate franchise family," says Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. "Mary Holder fits right in with our other entrepreneurs, with her ambition and dedication to excellent service and her clients."
Better Homes and Gardens Real Estate Mary Holder has 160 agents and seven offices, with headquarters in Spring Lake, N.J. The move will provide its sales associates with innovative tools, training and business leads to enhance their day-to-day transactions.
"What attracted us to Better Homes and Gardens Real Estate was the team of qualified professionals that stand behind it," said Holder, broker/owner, Better Homes and Gardens Real Estate Mary Holder. "We believe their expertise, particularly on mergers and acquisitions, will allow us to lower costs and operate more efficiently and effectively. We are committed to an exceptional degree of professionalism, market expertise and unparalleled customer service, and our affiliation with Better Homes and Gardens Real Estate will allow us to enhance our commitment to excellence while taking the company to the next level."
Most Better Homes and Gardens Real Estate Mary Holder buyers are not from the Jersey shore area, and tend to use the Internet and social media to find summer homes. In joining Better Homes and Gardens Real Estate, the Mary Holder team will have a superior online presence that will be much more relevant to their buyers and sellers.
Better Homes and Gardens Real Estate recently launched Premier Selection, the company's newest brand extension designed to connect buyers, sellers and real estate sales professionals with properties in the upper-tier real estate market. "The area we serve has a bulk of high-end properties, and the beautiful Premier Selection brand extension will serve us well in setting these properties apart from the rest, using unique branding and marketing tools," said Holder.
Better Homes and Gardens® Real Estate is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Office is Independently Owned and Operated.